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You are here: Home / Snapchat / How to Create a Snapchat Geofilter for Your Business

November 16, 2017

How to Create a Snapchat Geofilter for Your Business

4.7 / 5 ( 11 votes )
November 16, 2017
Anne Felicitas
[bctt tweet=”How to create a @snapchat Geofilter for your business. #digitaladvertising #digitalmarketing. ” username=””]

A Snapchat business geofilter is a text overlay that appears to Snapchatters when they are near your physical store. Geofilters, when clicked from Snapchat’s filters menu, appear over Snapchatters’ images, containing the location and the name of a local business nearby. Using a geofilter allows you to promote your local business to Snapchat’s 178 million daily active users. Here’s how you create one.

How to Create a Snapchat Geofilter for Your Business

Step 1: Create geofilter

There are two ways you can create your geofilter. One, you can create it using a photo editing software, such as Photoshop. When doing so, you must ensure that your graphic is 1080×1920 because all Snapchat photos and videos are in the vertical format. You must also ensure that your graphic does not cover the center of the screen. If you don’t abide by this rule, Snapchat will reject your filter.

If you don’t have photo-editing skills, you can create your geofilter directly from Snapchat’s On-Demand Geofilters page, using its templates. Choosing this option, however, will limit your creativity because Snapchat’s templates and photo-editing tools are limited. Snapchat only has 25 templates and three editing tools: color, text, and elements.

When creating your filter, always abide by Snapchat’s geofilter submission guidelines. Once you’re done, submit your creation to the aforementioned On-Demand Geofilters page.

Step 2: Enter location, dates, and square footage

Enter your business location and the dates you want your geofilter to run. Then select the radius for your geofilter. Snapchatters within your chosen radius will be able to see and use your geofilter.

Step 3: Enter geofilter details, payment information, then submit

Name your geofilter then select “business” as your filter type. After you enter your payment information, submit your geofilter to Snapchat for approval. In this final step, all you need to do is wait.

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Article by Anne Felicitas / Snapchat / geofilters, how to create a snapchat geofilter for your business, how to snapchat ads, how tos, snapchat ads, snapchat advertising, snapchat advertising agency, snapchat geofilters, snapchat marketing, snapchat marketing agency, social media, tech

About Anne Felicitas

Possessing five years of digital writing experience, Anne Felicitas is the blog editor of AdvertiseMint, a Facebook advertising agency that specializes in Facebook and Instagram ad management. Anne writes content and oversees a team of freelance writers and contributors, ensuring the AdvertiseMint blog regularly produces both short- and long-form content related to social media, marketing, and advertising.

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