AdvertiseMint

Grow your business with Facebook, Instagram & TikTok advertising. Let's talk 844-236-4686.

  • Home
  • Services
    • Facebook Advertising Agency
    • Advertising Agency for Amazon
    • TikTok Advertising Agency
    • Google Ads Advertising Agency
    • Instagram Advertising Agency
    • Snapchat Advertising Agency
    • LinkedIn Advertising Agency
    • Spotify Advertising Agency
    • Pinterest Advertising Agency
    • YouTube Advertising Agency
  • Pricing
  • Blog
  • About
  • Contact
  • 844-236-4686
  • Get Started
You are here: Home / CM Tooltip Glossary Pro / Advertising Policies

March 30, 2016

Advertising Policies

What are Facebook’s Advertising Policies?

Like all social platforms, Facebook has rules on what you can or can not do that you agree to when you sign up for an account. Now when you are also signed up for an ad account, you subject yourself to even more rules that you have to follow and remain in compliance with, or else. 

When you go to run an ad, Facebook puts your ad under review for on average 24 hours. In addition to the content and message you are promoting, they scan for a functional landing page and positionality. Make sure that all of this has been thought through and you troubleshoot any issues before submitting your ad for review.

When it’s approved, it’ll start running automatically.

What are Common Facebook Advertising Mistakes?

  • Having bad grammar
  • Ads with features that don’t work
  • Sensationalization
  • Automatic animation
  • Using Facebook’s brand to promote their content (ex: screenshots on the platform)
  • Using excessive text on an image

Joshua Hoehne / Unsplash

What Can I Not Advertise on Facebook?

While some of these may be a no-brainer (like not selling an illegal service to a minor), these rules were constructed for a reason. The basis of it is don’t target off of personal information, ask for personal information, or put the ad viewer in any sort of mental, physical, or ideological danger. Make sure you are following them:

  1. Anything not in compliance with Facebook’s community standards
  2. Illegal products or services (especially if they’re targeted towards minors)
  3. Discriminatory messages or actions
  4. Anything smoking-related
  5. Anything drug-related
  6. Unsafe supplements
  7. The sale or use of weapons (but not communities centered around weapon-related interests)
  8. Sexual products or services (safe-sex products should not be aimed at minors)
  9. Adult content
  10. Anything that could violate third-party rights
  11. Violent content
  12. Demographic targeting
  13. Misinformation (checked by fact-checkers)
  14. Exploitative content
  15. Non-functional landing pages
  16. Malware
  17. Loans
  18. Multilevel Marketing 
  19. Alcohol, dating, online gambling, over-the-counter drugs, and social issues are allowed but on a restricted basis

What Happens if I Violate Facebook’s Advertising Policies?

For advertisers, the last thing you want is to violate Facebook advertising policies. It can mean being held within Facebook sanctions that will not run your ad campaign or can even block your account depending on how egregious your violation was.

If your ad is disapproved, Facebook will email you a detailed message containing all the reasons why your ad did not make it through the approval process. You can then edit and resubmit your ad which will trigger the review process over again.

Comments

comments

Related Articles:
  • Facebook Cracks Down on Clickbait and Low-Quality Websites
  • Your Facebook Ads Were Disapproved. Here’s What to Do
  • You Must Comply with These Rules to Upload a Custom Audience
  • Facebook Says Weapon Accessory Ads Must Only Target Audiences 18+
  • Facebook Has New Restrictions for Addiction Treatment Center and Bail Bond Ads
  • Facebook Ad Guidelines and Policies
  • Snapchat Ad Policies 101: Keeping It Fun and Safe
  • AdvertiseMint Releases The Complete Guide to Digital Advertising Policies Infographic
  • 13 Types of Businesses That Can’t Advertise on Facebook
  • Now You Can Add Video Ads to Facebook Instant Articles

Article by Natalie Baumann

Complete Guide to Facebook Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.

Speak with an Advertising Specialist

Want to learn more about what advertising platforms are best for growing your business.

Schedule a FREE call with our experts. 

Ad Targeting Infographics

  • Amazon DSP Ad Targeting
  • Facebook Ad Targeting 
  • Hidden Facebook Ad Targeting
  • LinkedIn Ad Targeting
  • Snapchat Ad Targeting
  • Digital Ad Platform Policies
Hear the Audiobook FREE on Audible

Browse by Platform

  • Facebook
  • TikTok
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn
  • Snapchat
  • Pinterest
  • Amazon
  • Google

Popular Articles

(Updated 2021) How to View What Your Facebook Profile Looks Like to Others

How to Make Money on TikTok

New Instagram Sorting Feature Shows Who Appears on Your Feed the Most

12 Ways to Become TikTok Famous

Here’s Where Instagram Keeps All the Posts You Liked

How to Hide Your Facebook Post from a Specific Person

Instagram’s Warning Notification Gives At-Risk Accounts a Second Chance

6 Important Marketing Theories and How to Apply Them on Social Media Campaigns

35 Banned and Restricted Products You Can’t Advertise on Facebook

The Best Time to Post on TikTok, According to Data

AdvertiseMint

  • Home
  • About
  • Careers
  • Blog
  • Definitions
  • Programs
  • FAQ
  • Press
  • Phishing Scam
  • Sitemap

NEWSLETTER

Get expert insights and latest news in digital advertising every week

NEWSLETTER

Certifications



advertisemint google partner     

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Facebook Advertising | Instagram Advertising | Google Advertising | Amazon Advertising | Pinterest Advertising | Tiktok Advertising
Terms and Conditions | Privacy Policy | Cookie Policy
© 2021 AdvertiseMint All Rights Reserved.