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Home » Facebook Advertising Glossary » Average CPC

March 30, 2016

Average CPC

Average Cost Per Click is the average amount you are paying for each click on your ad. This is calculated as total clicks on your ad over cost during the same time period. For example, if your ad receives two clicks, one costing $1 and one costing $2, your average CPC for those clicks is $1.50.

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Article by Natalie Baumann

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