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You are here: Home / CM Tooltip Glossary / Click Through Rate (CTR)

April 6, 2016

Click Through Rate (CTR)

Click through rate (CTR) is the number of clicks your ad receives divided by the number of times your ad is shown on the site (impressions) in the same time period. CTR All means the click through rate for the total number of clicks you received—offsite clicks, likes, event responses—divided by the number of impressions.

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Article by Natalie Baumann

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