Do you want to reach more people with your Facebook posts? Then you need to use promoted posts!
Promoted posts are a great way to get your content seen by more people on Facebook. When you promote a post, it will appear higher in people’s newsfeeds and it may also show up in other places on Facebook, such as the Explore tab and the right-hand column.
What is a Promoted Post?
A promoted post is a specific kind of ad to boost the viewership of your content among people who are already fans of your brand. You’ll be getting much more views on these posts than you would have without promotion, but this may not necessarily affect the number of unique page views you are getting.
This kind of post is valuable to allow for more engagement and website views, if done thoughtfully. You want to remind your audience why they liked your content enough to like your page in the first place, and begin interacting with your products and content.
However, this option does not allow for optimization or any sort of pre-determined audience targeting that we often see in connections marketing discourse.
This option is only available to pages with at least 400 likes, however, so only look into it if you meet the necessary criteria. If this is not available to you, consider starting an ad campaign with another strategy.
How do I Make a Promoted Post?
Turning a post into a promoted post is quite simple. If you are logged in as an admin on your Facebook page, all you have to do is hover your cursor by the bottom of any post and click on the promote button that shall appear.
Austin Distel / Unsplash
What Posts Should I Be Promoting on My Facebook Business Page?
There is no one-size-fits-all answer as to what you should be promoting or not. However, there are best practices that you should also be implementing into your content marketing strategy as you organize your ad campaigns.
Like with all other ad content and copy, keep it simple, engaging, and end on a CTA.
Why should you use Promoted Posts?
- Increased Visibility: Promoted Posts ensure that your content doesn’t get lost in the vast sea of social media updates. By boosting your posts, you extend their reach to a wider and more targeted audience, making your message more visible.
- Precise Audience Targeting: With Promoted Posts, you have the power to define your audience based on demographics, interests, behaviors, and more. This precision targeting ensures that your content reaches the right people who are most likely to engage with it.
- Enhanced Engagement: Promoted Posts often lead to higher engagement rates compared to regular organic posts. More eyes on your content translate to more likes, comments, and shares, which can create a ripple effect of interaction.
- Cost-Effective Advertising: Promoted Posts offer a cost-effective way to promote your content and target your audience. You have control over your budget, ensuring that you’re not overspending while still achieving meaningful results.
- Achieve Specific Objectives: Whether you want to drive traffic to your website, increase event attendance, boost sales, or grow your email list, Promoted Posts can be tailored to align with your specific marketing objectives.
- Amplify Brand Awareness: Promoted Posts help strengthen brand recognition by exposing your content to a larger audience. Consistent exposure can contribute to building a memorable and recognizable brand image.
- Time-Sensitive Promotions: If you’re running time-sensitive promotions, events, or announcements, Promoted Posts can quickly amplify these messages to your intended audience.
- Effective Content Distribution: Promoted Posts are particularly effective for distributing various types of content, such as blog articles, videos, product launches, and event announcements, to a wider and more receptive audience.
What is the Difference Between A Promoted Post and a Sponsored Story?
While both will appear as sponsored, these two terms are different pieces of advertised content. They vary in where they are placed, who they are targeting, and how you are charged for them. Perhaps the most integral difference between the two is that you pay a flat rate for a promoted post, meanwhile for a sponsored story you pay per click or impression.
Promoted posts appear in the news feed of people who are already fans of your page, but have stopped interacting with your posts and other forms of content.
Meanwhile, sponsored stories take place where Facebook puts other ads on their site. It looks different than it would have just coming up on your news feed. It also doesn’t necessarily target people who are already fans of your page. Sponsored stories meanwhile don’t specifically account for users who are already fans, but rather just the people who fit the criteria you set up within your Ad Manager.
Promoted Posts stand as a valuable tool to make your content shine. By extending your reach and targeting specific audiences, Promoted Posts help your message reach the right people.
So, consider incorporating Promoted Posts into your strategy and watch your online presence flourish.
What exactly is a Promoted Post?
A Promoted Post is a type of social media advertising where you pay to boost the visibility of your existing posts to a larger and more targeted audience. It allows to extend the reach of your content beyond your regular followers and increase its chances of engagement.
How is a Promoted Post different from a regular post?
While a regular post is shared with your current followers, a Promoted Post is boosted through paid advertising to reach a broader audience. It gives you the ability to define specific demographics, interests, and behaviors to ensure your content reaches the right people.
Why should I consider using Promoted Posts?
Promoted Posts offer several benefits, such as increased visibility, precise audience targeting, enhanced engagement, and the ability to achieve specific marketing goals. They provide a cost-effective way to promote your content and ensure it gets noticed by a wider audience.
How can I measure the success of a Promoted Post campaign?
You can monitor metrics such as reach, engagement (likes, comments, shares), click-through rates, and conversions. These insights help you evaluate the effectiveness of your campaign and make informed decisions for future strategies.