Promoted posts, also known as sponsored stories, are an easy way to get more people to see your posts in News Feed. If you’re a Page admin, you can promote recent posts directly from your Page timeline by going to the bottom of any post that’s been recently created, and clicking on the “Promote” button. When you promote a post, it will be shown in the News Feeds of more of the people who like your Page than you would reach normally. Promoted posts are available to Pages with more than 400 likes.
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