AdvertiseMint

The #1 Facebook Advertising Agency. 844-236-4686

  • Home
  • Services
    • Facebook Advertising Agency
    • Instagram Advertising Agency
    • Snapchat Advertising Agency
    • LinkedIn Advertising Agency
    • Spotify Advertising Agency
    • Google Ads Advertising Agency
    • Amazon Advertising Agency
    • Pinterest Advertising Agency
    • TikTok Advertising Agency
    • YouTube Advertising Agency
  • Pricing
  • Blog
    • Wiki
  • About
  • Contact
  • 844-236-4686
  • Get Started
You are here: Home / Uncategorized / Copywriting Tips For High Performing, High Conversion Video

March 15, 2021

Copywriting Tips For High Performing, High Conversion Video

MAR. 15, 2021

Thirdman / Pexels

Over half of today’s consumers want to see videos from brands they associate with, and a tremendous 87% of marketers reported a positive ROI from their videos. This makes video one of the most lucrative forms of content marketing in 2021. 

Now that you know the benefits video can bring to your marketing strategy, ever wonder the secret to a killer video? Before you can even think about capturing the flashy camera shots, aesthetic b-rolls, and innovative video effects that you wish to use, you’ll need a well-written script to keep your video organized. This is because scripts are the backbone of any video. They possess helpful lines and cues that ensure you don’t stray from the overarching story that you hope to tell. 

A well-written script will solidify a clear pathway for your video’s journey, correlate your lines with coinciding camera shots, cues, and angles, and help your actor avoid rambling and filler words

Since scripts are primarily composed of the lines you will read on-screen or as audio narration, having solid writing skills will come in handy. Whether you’re writing your first script or a seasoned pro, here are five copywriting tips for video scripts that will tell your brand’s story in the best light. 

1. Write As You Speak

Though written on paper, scripts are always meant to be read aloud and should be written with conversational and natural copy. It is important to always keep this reminder at the forefront of your mind, as it can be easy to forget when you are deep in the thickets of the writing process. 

To avoid the dreaded reading-off-a-script feeling, make sure to practice reading your script aloud a lot to ensure that it flows naturally from your mouth and represents that tone of your brand. Also, avoid any cliché phrases or buzzwords that you know you wouldn’t say in conversation with your consumers if they were sitting right across from you

2. Stay Focused on Your End Goal 

Videos should serve a clear purpose in your marketing strategy: to educate, inspire, and assist consumers with a pain point or need. The copy that makes it into your script should always go back to the original goal and intent of your video. When writing your script, it is helpful to check in with each line by asking yourself

  • Will this sentence propel the message of my story forward?
  • Is this piece of information essential for my viewers to hear? 
  • What fluff or filler words can be scratched to make things more focused? 

It is also important to pinpoint the stage of the sales funnel your consumers are in. If they’re at the top of the funnel, your video script’s goal won’t be as focused on making a sale as a script that is meant for consumers at the bottom of the funnel. 

3. Make a Strong First Impression

Due to our dwindling attention spans, you don’t have much time to get your point across to audiences. In fact, studies found that you have only around 10 seconds to grab your viewers’ attention. This means that your copy should intrigue consumers right out of the gate. Some ideas for hooking viewers from the start include: 

  • Outlining who you are and what you care about as a brand
  • Promising a story, surprise, or benefit that will accompany the video 
  • Presenting a problem or pain point that your video will address and solve 

4. Tell a Powerful Story 

Compelling copy has the power to transform your video into more than just a piece of marketing content — it can help your script tell a story. Simply put, a story has the ability to connect with the hearts of your consumers. It reminds them that you are so much more than just a brand selling a product — you are a unique team of individuals with shared values and beliefs. 

Storytelling can be accomplished by staying authentic to who your brand really is. Don’t be afraid to entertain audiences through playful humor and glimpses into your personality. You can also use copy to elicit an emotional response from your audiences and create a clear story arch by outlining a solid beginning, middle, and end of your script.

Video marketing is here to stay, and for good reason!  Videos are undoubtedly more eye-catching and attention grabbing than other forms of content, so much so that it has 12 times more shares than both written text and photos. You don’t have to be a career copywriter to implement these strategies. Put these tips into action and put yourself in a position to execute the best marketing video possible! 

By Liz Slyman

Comments

comments

Article by Anne Felicitas / Uncategorized / video marketing

About Anne Felicitas

Possessing five years of digital writing experience, Anne Felicitas is the blog editor of AdvertiseMint, a Facebook advertising agency that specializes in Facebook and Instagram ad management. Anne writes content and oversees a team of freelance writers and contributors, ensuring the AdvertiseMint blog regularly produces both short- and long-form content related to social media, marketing, and advertising.

Complete Guide to Facebook Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.
Hear the Audiobook FREE on Audible

Posts by Network

  • Facebook
  • Twitter
  • LinkedIn
  • YouTube

Posts by Category

  • Hiring
  • Press Release

Popular Articles

social-media-video

How to Use Videos Effectively to Boost Conversions

tiktok-amazon-marketing

How to Use TikTok to Sell Amazon Products

ecommerce-changes-with-covid

How E-Commerce Needs to Adapt in a Post-COVID Economy

social-media-customer-service

How to Use Social Media to Drive Customer Retention

fomo-marketing

7 Great FOMO Marketing Tactics That Will Drive Sales

instagram-rooms

7 Ways to Use Instagram Live Rooms to Engage and Sell

how-to-drive-sales-using-facebook-messenger

How to Excite Customers and Drive Sales with Messenger

How Brands Use TikTok

TikTok Content Inspiration to Amplify Your 2021 Strategy

women-selling-on-amazon

How Women Are Winning on Amazon [Infographic]

facebook-marketing-partner-updates

Updates Announced for Facebook Partner Directory

AdvertiseMint

  • Home
  • About
  • Careers
  • Blog
  • Definitions
  • Programs
  • FAQ
  • Write for Us
  • Press
  • Sitemap

NEWSLETTER

Sign up for our weekly email on Facebook ads.

NEWSLETTER

Our Location

Certifications



advertisemint google partner     

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Terms and Conditions | Privacy Policy | Cookie Policy
© 2021 AdvertiseMint All Rights Reserved.
This site uses cookies. Find out more.