AdvertiseMint

The #1 Facebook Advertising Agency. 844-236-4686

  • Home
  • Services
    • Facebook Advertising Agency
    • Instagram Advertising Agency
    • Snapchat Advertising Agency
    • LinkedIn Advertising Agency
    • Spotify Advertising Agency
    • Google Ads Advertising Agency
    • Amazon Advertising Agency
    • Pinterest Advertising Agency
    • TikTok Advertising Agency
    • YouTube Advertising Agency
  • Pricing
  • Blog
    • Wiki
  • About
  • Contact
  • 844-236-4686
  • Get Started
You are here: Home / Uncategorized / Facebook 2016’s F8: Facebook Surround 360

April 12, 2016

Facebook 2016’s F8: Facebook Surround 360

Facebook-Surround 360

Looks impressive right? Today at F8, Facebook revealed the “Surround 360”, a 17-lens 3D VR camera that looks like a UFO on a stick and requires almost zero post-production work, unlike most VR rigs. Facebook won’t be selling the Surround 360. Instead, later this summer it will put the hardware designs and video stitching algorithms on Github. All the parts can be bought online for $30,000.

The four main draws of the Surround 360 camera:

  • Extremely high-quality footage: its 17 4-megapixel lenses can shoot in 4K, 6K, and even 8K, dumping the 30-gigabit per second data to a hard drive over USB. The one fish eye lens on top and two on the bottom mean there’s no hole in the footage above or beneath you, and the pole the camera stands on disappears.
  • Durability: its aluminum casing can be quickly assembled and disassembled, it will survive tough conditions like the desert, and it can shoot for hours straight without overheating
  • Portability: it’s designed to handle frequent plane flights, and its rolling base makes it simple to move around.
  • Near zero post-production required: by using genlocking to connect all the lenses, the software can do less work so footage is ready for distribution an order of magnitude faster, in a day rather than weeks

Facebook is positioning Surround 360 as the best-designed camera of its kind, thanks to integrated hardware and software designed by the company to work in harmony. The device can work for “many hours” without overheating, and exports video in resolution up to 8K. It can be viewed on Gear VR, Oculus, and inside the Facebook app, among other places.

“We do not have ambitions of getting into the camera business, but we realized there wasn’t a good reference camera” Facebook Chief Product Officer Chris Cox told reporters Monday. Facebook’s goal is simply to catalyze 360 and VR content production to fill its ad-fueled social network and the headsets it sells with teleportations worth your time.

Like, alright and I crochet in my spare time – am I right?

 

Comments

comments

Article by Jennifer Everett / Uncategorized / 360, 360 camera, f8, f8 conference, facebook, facebook conference, facebook f8

About Jennifer Everett

Jennifer is a freelance writer, full-stack marketer, and content contributor for AdvertiseMint. She's also worked with Uber on content migration, dynamic content fields, and building out content pages.

Complete Guide to Facebook Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.
Hear the Audiobook FREE on Audible

Posts by Network

  • Facebook
  • Twitter
  • LinkedIn
  • YouTube

Posts by Category

  • Hiring
  • Press Release

Popular Articles

social-media-video

How to Use Videos Effectively to Boost Conversions

tiktok-amazon-marketing

How to Use TikTok to Sell Amazon Products

ecommerce-changes-with-covid

How E-Commerce Needs to Adapt in a Post-COVID Economy

social-media-customer-service

How to Use Social Media to Drive Customer Retention

fomo-marketing

7 Great FOMO Marketing Tactics That Will Drive Sales

instagram-rooms

7 Ways to Use Instagram Live Rooms to Engage and Sell

how-to-drive-sales-using-facebook-messenger

How to Excite Customers and Drive Sales with Messenger

How Brands Use TikTok

TikTok Content Inspiration to Amplify Your 2021 Strategy

women-selling-on-amazon

How Women Are Winning on Amazon [Infographic]

facebook-marketing-partner-updates

Updates Announced for Facebook Partner Directory

AdvertiseMint

  • Home
  • About
  • Careers
  • Blog
  • Definitions
  • Programs
  • FAQ
  • Write for Us
  • Press
  • Sitemap

NEWSLETTER

Sign up for our weekly email on Facebook ads.

NEWSLETTER

Our Location

Certifications



advertisemint google partner     

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Terms and Conditions | Privacy Policy | Cookie Policy
© 2021 AdvertiseMint All Rights Reserved.
This site uses cookies. Find out more.