Facebook recently announced its new advanced matching options for Custom Audiences which will be rolled out over the next two months to advertisers. Previously, matching was done based on:

• Email
• Phone number
• Mobile advertiser ID
• Facebook app user ID

The new matching now includes:

• First name
• Last name
• Zip or postal code
• City
• State
• Country
• Date of birth
• Year of birth
• Age
• Gender

This new update allows companies to boost their performance through direct marketing and drive a greater success for campaigns.

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