AdvertiseMint

Grow your business with Facebook, Instagram & TikTok advertising. Let's talk 844-236-4686.

  • Home
  • Services
    • Facebook Advertising Agency
    • Advertising Agency for Amazon
    • TikTok Advertising Agency
    • Google Ads Advertising Agency
    • Instagram Advertising Agency
    • Snapchat Advertising Agency
    • LinkedIn Advertising Agency
    • Spotify Advertising Agency
    • Pinterest Advertising Agency
    • YouTube Advertising Agency
  • Pricing
  • Blog
  • About
  • Contact
  • 844-236-4686
  • Get Started
You are here: Home / Facebook / Facebook Ads Will Appear on Apple TV and Roku

November 14, 2016

Facebook Ads Will Appear on Apple TV and Roku

photo-1461151304267-38535e780c79

With the help of A&E and Tubi TV, Facebook, as a test, is delivering ads to Apple TV and beyond.

Although this nascent plan has yet to finalize details such as ad formats and lengths, it has, however, determined how it will deliver these ads and to whom. It will use Audience Network, a placement option you can select in Ads Manager, to deliver ads to video apps, just like it does to other publishers’ apps and websites on desktop browsers and mobile devices. Luckily enough, Facebook advertising agencies are well familiar with Audience Network.

“We are testing how to best deliver video ads through Audience Network to people watching content on connected TVs,” a Facebook spokesman said in an e-mailed statement to Ad Age. “Our goal is to bring relevant ad experiences to people both on Facebook and off.”

Facebook determines which ads are relevant to whom using the same targeting data it uses to serve ads to its own platform and Instagram’s. Facebook will use IP addresses to determine whether your Apple TV is being used by the same person who logs into the Facebook accounts located at the same household. Facebook will then use this data to deliver relevant ads.

Facebook’s partners on this project are thrilled with this new test. A&E wrote a statement to Recode saying “The OTT/CTV space is expanding rapidly amongst content viewers. However, the targetability for marketers and programmers alike is lagging behind. The Facebook project is the type of progressive thinking to which A&E Networks is incredibly committed.”

Facebook investors should be thrilled that Facebook is serving ads to TV. Since Facebook’s platform is quickly filling up with ads, television could be the new place to deliver personalized ads.

Learn More:

Facebook Ads Quiz #2: How Well Do You Know Facebook?

Comments

comments

Article by Anne Felicitas / Facebook

About Anne Felicitas

Possessing five years of digital writing experience, Anne Felicitas is the blog editor of AdvertiseMint, a Facebook advertising agency that specializes in Facebook and Instagram ad management. Anne writes content and oversees a team of freelance writers and contributors, ensuring the AdvertiseMint blog regularly produces both short- and long-form content related to social media, marketing, and advertising.

Complete Guide to Facebook Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.

Speak with an Advertising Specialist

Want to learn more about what advertising platforms are best for growing your business.

Schedule a FREE call with our experts. 

Ad Targeting Infographics

  • Amazon DSP Ad Targeting
  • Facebook Ad Targeting 
  • Hidden Facebook Ad Targeting
  • LinkedIn Ad Targeting
  • Snapchat Ad Targeting
  • Digital Ad Platform Policies
Hear the Audiobook FREE on Audible

Browse by Platform

  • Facebook
  • TikTok
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn
  • Snapchat
  • Pinterest
  • Amazon
  • Google

Popular Articles

(Updated 2021) How to View What Your Facebook Profile Looks Like to Others

How to Make Money on TikTok

New Instagram Sorting Feature Shows Who Appears on Your Feed the Most

12 Ways to Become TikTok Famous

Here’s Where Instagram Keeps All the Posts You Liked

How to Hide Your Facebook Post from a Specific Person

Instagram’s Warning Notification Gives At-Risk Accounts a Second Chance

6 Important Marketing Theories and How to Apply Them on Social Media Campaigns

35 Banned and Restricted Products You Can’t Advertise on Facebook

The Best Time to Post on TikTok, According to Data

AdvertiseMint

  • Home
  • About
  • Careers
  • Blog
  • Definitions
  • Programs
  • FAQ
  • Press
  • Phishing Scam
  • Sitemap

NEWSLETTER

Get expert insights and latest news in digital advertising every week

NEWSLETTER

Certifications



advertisemint google partner     

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Facebook Advertising | Instagram Advertising | Google Advertising | Amazon Advertising | Pinterest Advertising | Tiktok Advertising
Terms and Conditions | Privacy Policy | Cookie Policy
© 2021 AdvertiseMint All Rights Reserved.