AdvertiseMint

The #1 Facebook Advertising Agency. 844-236-4686

  • Home
  • Services
    • Facebook Advertising Agency
    • Advertising Agency for Amazon
    • TikTok Advertising Agency
    • Google Ads Advertising Agency
    • Instagram Advertising Agency
    • Snapchat Advertising Agency
    • LinkedIn Advertising Agency
    • Spotify Advertising Agency
    • Pinterest Advertising Agency
    • YouTube Advertising Agency
  • Pricing
  • Blog
  • About
  • Contact
  • 844-236-4686
  • Get Started
You are here: Home / Facebook / Facebook Advertising Objective: Promote a Product Catalog

December 8, 2016

Facebook Advertising Objective: Promote a Product Catalog

product-catalogue

If you choose “Promote a product catalog” as your Facebook advertising objective, you will be able to create dynamic ads, ads that advertise products from your product catalog. Dynamic ads work well if you target customers who have browsed through your catalog but have not yet purchased an item. The pixel will track which pages of your website your customer visited (i.e. product catalog or checkout) and, based on its findings, will serve a relevant ad to that customer. For example, if your customer browsed through your collection of fur coats, your ad will advertise that same product. Dynamic ads are great tools that push interested customers to make a purchase.

Although Dynamic ads sound like they require a lot of effort to create and maintain, they actually run on their own. In fact, they’re an easy and effective way to experience the benefits of Facebook for business without much hassle involved. With dynamic ads you can:

  • Promote all of your products with unique creativity without having to configure each individual ad.
  • Set up your campaigns once and continually reach people with the right product at the right time.
  • Reach people with ads on any device they use.
  • Show people ads for products they are interested in order to increase their likelihood to purchase.

In order to create dynamic ads, you must have two essential things: the Facebook Pixel and a Product Catalog

A product catalog, also known as a product feed, is a list of products you would like to advertise on Facebook. The product catalog you create on Facebook must have a product ID, name, description, landing page URL, image URL, and availability status. Additionally, the product(s) featured in your dynamic ad cannot be on the list of prohibited items to advertise on Facebook.

The Facebook Pixel is a piece of JavaScript code that tracks your customer’s webpage destination. If your customer goes to your About page, your Contact page, or your Checkout page, the Facebook pixel will know. The Pixel is an essential element of your Dynamic ad as its trackings help you advertise relevant products your customers already expressed interest in.

If you want to promote relevant products from your catalog to interested customers, then you should choose “Promote a product catalog” as your Facebook advertising objective and create a dynamic ad.

Comments

comments

Article by Anne Felicitas / Facebook

About Anne Felicitas

Possessing five years of digital writing experience, Anne Felicitas is the blog editor of AdvertiseMint, a Facebook advertising agency that specializes in Facebook and Instagram ad management. Anne writes content and oversees a team of freelance writers and contributors, ensuring the AdvertiseMint blog regularly produces both short- and long-form content related to social media, marketing, and advertising.

Complete Guide to Facebook Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.

Speak with an Advertising Specialist

Want to learn more about what advertising platforms are best for growing your business.

Schedule a FREE call with our experts. 

Ad Targeting Infographics

  • Amazon DSP Ad Targeting
  • Facebook Ad Targeting 
  • Hidden Facebook Ad Targeting
  • LinkedIn Ad Targeting
  • Snapchat Ad Targeting
  • Digital Ad Platform Policies
Hear the Audiobook FREE on Audible

Browse by Platform

  • Facebook
  • TikTok
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn
  • Snapchat
  • Pinterest
  • Amazon
  • Google

Popular Articles

(Updated 2021) How to View What Your Facebook Profile Looks Like to Others

How to Make Money on TikTok

New Instagram Sorting Feature Shows Who Appears on Your Feed the Most

12 Ways to Become TikTok Famous

Here’s Where Instagram Keeps All the Posts You Liked

How to Hide Your Facebook Post from a Specific Person

Instagram’s Warning Notification Gives At-Risk Accounts a Second Chance

6 Important Marketing Theories and How to Apply Them on Social Media Campaigns

35 Banned and Restricted Products You Can’t Advertise on Facebook

The Best Time to Post on TikTok, According to Data

AdvertiseMint

  • Home
  • About
  • Careers
  • Blog
  • Definitions
  • Programs
  • FAQ
  • Press
  • Phishing Scam
  • Sitemap

NEWSLETTER

Get expert insights and latest news in digital advertising every week

NEWSLETTER

Certifications



advertisemint google partner     

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Facebook Advertising | Instagram Advertising | Google Advertising | Amazon Advertising | Pinterest Advertising | Tiktok Advertising
Terms and Conditions | Privacy Policy | Cookie Policy
© 2021 AdvertiseMint All Rights Reserved.