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You are here: Home / Facebook / Facebook Now Opens Instant Articles Ad Unit Testing to All Publishers

June 13, 2017

Facebook Now Opens Instant Articles Ad Unit Testing to All Publishers

Photo Courtesy of Facebook Media

Facebook is making it possible for publishers to use Instant Articles and still make money. Last week, Facebook announced that all publishers on the network can now test the inclusion of ads at the end of Instant Articles.

In said test, publishers can place a native ad unit in Instant Articles that display applicable ads from Facebook’s advertisers.

The network first tested the ad inclusion back in March. The testing was done in response to publishers who complained about the complete exclusion of ads in Instant Articles. Facebook had previously formatted the mobile-friendly platform to exclude ads so as to make articles easier to load and read on users’ devices.

Facebook Continues to Improve the Mobile Experience

Back in May, Facebook updated its software development kit (SDK) to accommodate Google’s Accelerated Mobile Pages and Apple News to improve the mobile web experience. Additionally, Facebook has given publishers the ability to include call-to-action units (e.g., email sign-ups), display more ads,  and promote free trials and downloads.

As a result of Facebook’s efforts, little by little, the numbers continue to increase. According to TechCrunch, over 10,000 publishers now use Instant Articles, with over $1 million per day rolling out to publishers through the platform. To top it off, revenue per 1,000 page views for Instant Articles is up over 50%.

Publishers spoke and Facebook clearly listened.

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Article by Anna Hubbel / Facebook

About Anna Hubbel

Anna Hubbel is a contributing writer for AdvertiseMint. Anna writes about trending digital advertising topics, including news stories, how-to guides, and detailed marketing strategies. She works as a freelance writer, having written columns for OnStage Blog, a theater-themed website, as well as other blogs. She also has experience as a videographer, photographer, and web designer. Anna earned her bachelor’s degree in Communication from Saint Vincent College in 2014. She earned a Master of Arts degree in Communication, with a focus on organizational communication, from the College at Brockport in 2019.

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