June 15, 2017
Advertisers can push their creativity with Facebook’s Canvas, an aesthetic mobile presentation experience marketers use to tell a story or create a demonstration. Last week, Facebook announced that they’ve made it easier to produce a fullscreen Canvas experience with goal-driven templates. Additionally, Canvas is now available for every News Feed ad format as an addition to Collection, an ad format released in March.
Canvas’ three new templates focus on driving three specific business objectives:
- Get New Customers: This template is formatted to attract interest. According to Facebook, you can drop assets, add deep links, and create high-quality campaigns.
- Sell Products: Create an immersive catalog for users to browse and purchase your products.
- Showcase Your Business: Fill the mobile screen with videos and photos with a simple drag-and-drop action to produce visual demonstrations.
Facebook says users can now use Collection for objectives such as customer acquisition and brand awareness. When a user selects a Collection, your Canvas experience opens up fullscreen. All you have to do is create your ad using one of the three templates and attach it to a Collection.
What do you think of Facebook’s new templates for Canvas? Tell us about it in the comments section below.