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You are here: Home / Facebook / Facebook Promotes Canvas Fullscreen Experience and Adds 3 Templates

June 15, 2017

Facebook Promotes Canvas Fullscreen Experience and Adds 3 Templates

Photo Courtesy of Instapage

Advertisers can push their creativity with Facebook’s Canvas, an aesthetic mobile presentation experience marketers use to tell a story or create a demonstration. Last week, Facebook announced that they’ve made it easier to produce a fullscreen Canvas experience with goal-driven templates. Additionally, Canvas is now available for every News Feed ad format as an addition to Collection, an ad format released in March.

Goal-Driven Templates

Canvas’ three new templates focus on driving three specific business objectives:

  • Get New Customers: This template is formatted to attract interest. According to Facebook, you can drop assets, add deep links, and create high-quality campaigns.
  • Sell Products: Create an immersive catalog for users to browse and purchase your products.
  • Showcase Your Business: Fill the mobile screen with videos and photos with a simple drag-and-drop action to produce visual demonstrations.
Photo Courtesy of Facebook Business

Facebook says users can now use Collection for objectives such as customer acquisition and brand awareness. When a user selects a Collection, your Canvas experience opens up fullscreen. All you have to do is create your ad using one of the three templates and attach it to a Collection.

What do you think of Facebook’s new templates for Canvas? Tell us about it in the comments section below.

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Article by Anna Hubbel / Facebook

About Anna Hubbel

Anna Hubbel is a contributing writer for AdvertiseMint. Anna writes about trending digital advertising topics, including news stories, how-to guides, and detailed marketing strategies. She works as a freelance writer, having written columns for OnStage Blog, a theater-themed website, as well as other blogs. She also has experience as a videographer, photographer, and web designer. Anna earned her bachelor’s degree in Communication from Saint Vincent College in 2014. She earned a Master of Arts degree in Communication, with a focus on organizational communication, from the College at Brockport in 2019.

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