October 30, 2018
Anne Felicitas, editor at AdvertiseMint, Facebook ads company
Today, Facebook released its Q3 2018 earnings report. Here are the highlights.
• Daily active users: 1.49 billion. Increased by 9 percent, year over year.
• Monthly active users: 2.27 billion. Increase by 10 percent, year over year.
• Mobile advertising revenue: represented approximately 92 percent of advertising
revenue for the third quarter of 2018.
During the report, CEO Mark Zuckerberg also mentioned the areas the company is improving.
The company will continue to improve Messenger. Although Messenger 4 is currently rolling out to users, Facebook still aims to make Messenger fast and simpler, adding more utility features, such as payments that allow users to pay for items through the app.
Despite Facebook’s Stories’ slow growth, Facebook will still work on shifting Facebook from a News Feed-focused platform to a Stories-focused platform. During this shift, the company will find ways to make Facebook Stories ads perform better. Zuckerberg, however, noted that during the transition, revenue growth may slow. He also expects the News Feed to be the main driver of growth over the next few years.
Facebook will also work on improving communities during the next 10 years. This entails helping people find dates, jobs, items for sale, events, fundraisers, and volunteer opportunities using its already existing tools.
Finally, Zuckerberg says Facebook will work on improving security, citing its struggle with last month’s hack.
Written by Anne Felicitas, editor at AdvertiseMint, Facebook ads company
