AdvertiseMint

Grow your business with Facebook, Instagram & TikTok advertising. Let's talk 844-236-4686.

  • Home
  • Services
    • Facebook Advertising Agency
    • Advertising Agency for Amazon
    • TikTok Advertising Agency
    • Google Ads Advertising Agency
    • Instagram Advertising Agency
    • Snapchat Advertising Agency
    • LinkedIn Advertising Agency
    • Spotify Advertising Agency
    • Pinterest Advertising Agency
    • YouTube Advertising Agency
  • Pricing
  • Blog
  • About
  • Contact
  • 844-236-4686
  • Get Started
You are here: Home / Facebook / Facebook Rights Manager Brings an End to Freebooting

April 22, 2016

Facebook Rights Manager Brings an End to Freebooting

Facebook-Rights Manager

Facebook has unveiled Rights Manager, a new tool that allows brands to stake video ownership, monitor and manage the way owned videos are used across Facebook.

While video is extremely successful on Facebook, the social network has been dogged by criticisms regarding a lack of copyright protection. A person or brand might create an amazing video, only to see it stolen by others looking to benefit from the engagement it brings.

Also known as “freebooting,” a common Facebook scam (some would call it a strategy) is the act of stealing and uploading someone else’s video and benefiting as if it is your own. Facebook had poor controls in place to prevent this, and shady marketers took advantage. But never fear – Rights Manager is here!

Rights Manager helps you to:

  • Easily upload and maintain a reference library of video content to monitor and protect, including live video streams.
  • Specify permitted uses of each video by setting match rules.
  • Identify and surface new matches against your protected content so you can review them and file a report if needed.
  • Whitelist specific Pages and profiles who have permission to use your copyright content.
  • Outsource management, monitoring and protection of your content by using our Rights Manager API.

This all sounds great, but it will be interesting to see how well Facebook enforces this. Some questions that I have are:

  • What happens when a user or page has been reported?
  • Does the video immediately come down?
  • Do they have the ability to respond to the report first?
  • And what happens to those who upload stolen content?

I also can’t help but wonder what will happen if a thief uploads your video before you do. How do you then prove that the video is yours and not theirs? I assume this will be sorted out in due time, let’s stay tuned.

P.S. Rights Manager isn’t automatically available to everyone. You’ll need to apply for Rights Manager by filling out this form. Once you’re approved, read this tutorial before getting into it.

Comments

comments

Article by Jennifer Everett / Facebook

About Jennifer Everett

Jennifer is a freelance writer, full-stack marketer, and content contributor for AdvertiseMint. She's also worked with Uber on content migration, dynamic content fields, and building out content pages.

Complete Guide to Facebook Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.

Speak with an Advertising Specialist

Want to learn more about what advertising platforms are best for growing your business.

Schedule a FREE call with our experts. 

Ad Targeting Infographics

  • Amazon DSP Ad Targeting
  • Facebook Ad Targeting 
  • Hidden Facebook Ad Targeting
  • LinkedIn Ad Targeting
  • Snapchat Ad Targeting
  • Digital Ad Platform Policies
Hear the Audiobook FREE on Audible

Browse by Platform

  • Facebook
  • TikTok
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn
  • Snapchat
  • Pinterest
  • Amazon
  • Google

Popular Articles

(Updated 2021) How to View What Your Facebook Profile Looks Like to Others

How to Make Money on TikTok

New Instagram Sorting Feature Shows Who Appears on Your Feed the Most

12 Ways to Become TikTok Famous

Here’s Where Instagram Keeps All the Posts You Liked

How to Hide Your Facebook Post from a Specific Person

Instagram’s Warning Notification Gives At-Risk Accounts a Second Chance

6 Important Marketing Theories and How to Apply Them on Social Media Campaigns

35 Banned and Restricted Products You Can’t Advertise on Facebook

The Best Time to Post on TikTok, According to Data

AdvertiseMint

  • Home
  • About
  • Careers
  • Blog
  • Definitions
  • Programs
  • FAQ
  • Press
  • Phishing Scam
  • Sitemap

NEWSLETTER

Get expert insights and latest news in digital advertising every week

NEWSLETTER

Certifications



advertisemint google partner     

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Facebook Advertising | Instagram Advertising | Google Advertising | Amazon Advertising | Pinterest Advertising | Tiktok Advertising
Terms and Conditions | Privacy Policy | Cookie Policy
© 2021 AdvertiseMint All Rights Reserved.