AdvertiseMint

Grow your business with Facebook, Instagram & TikTok advertising. Let's talk 844-236-4686.

  • Home
  • Services
    • Facebook Advertising Agency
    • Advertising Agency for Amazon
    • TikTok Advertising Agency
    • Google Ads Advertising Agency
    • Instagram Advertising Agency
    • Snapchat Advertising Agency
    • LinkedIn Advertising Agency
    • Spotify Advertising Agency
    • Pinterest Advertising Agency
    • YouTube Advertising Agency
  • Pricing
  • Blog
  • About
  • Contact
  • 844-236-4686
  • Get Started
You are here: Home / Facebook / Facebook Tests Facebook Stories

January 25, 2017

Facebook Tests Facebook Stories

Courtesy of Business Insider

Facebook tests Facebook Stories, a duplicate of Instagram Stories and Snapchat Stories.

Much like Instagram and Snapchat, Facebook Stories is comprised of users’ ephemeral photos and videos that last up to 24 hours. Facebook Stories is being tested on the social media giant’s mobile app, appearing on top of the screen under the search bar.

The stories you post will not appear on your news feed or your profile’s timeline, and, like Instagram, you can directly message someone through the story you’re viewing. When recording a video or taking a selfie, you will be able to use Facebook’s filters to liven your story.

It’s not surprising that Facebook’s own version of Stories closely resembles Instagram’s. It is, after all, Instagram’s parent company. The move to adopt a Stories feature into its own app shows that Facebook is trying its hardest to not only compel users to spend more time on its app but to also render Snapchat obsolete during its ongoing rivalry. Copying Snapchat’s Stories worked perfectly for Instagram, compelling 150 million people to use Stories every day, a number almost as large as Snapchat’s user base.

Currently, Facebook has 1.18 billion daily active users—that’s 1.18 billion people who will potentially use Facebook’s Stories and who will perhaps be audiences to mid-roll video ads. Earlier this month, Instagram tested full-screen video ads that appear on Stories with around 30 advertisers, including AirBNB, Nike, Netflix, and ASOS. If these full-screen video ads prove successful, it’s likely that Facebook will also include mid-roll ads into Facebook Stories.

Although Facebook Stories is only currently being tested in Ireland, Facebook plans to bring it to more countries in the coming months.

Comments

comments

Article by Anne Felicitas / Facebook

About Anne Felicitas

Possessing five years of digital writing experience, Anne Felicitas is the blog editor of AdvertiseMint, a Facebook advertising agency that specializes in Facebook and Instagram ad management. Anne writes content and oversees a team of freelance writers and contributors, ensuring the AdvertiseMint blog regularly produces both short- and long-form content related to social media, marketing, and advertising.

Complete Guide to Facebook Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.

Speak with an Advertising Specialist

Want to learn more about what advertising platforms are best for growing your business.

Schedule a FREE call with our experts. 

Ad Targeting Infographics

  • Amazon DSP Ad Targeting
  • Facebook Ad Targeting 
  • Hidden Facebook Ad Targeting
  • LinkedIn Ad Targeting
  • Snapchat Ad Targeting
  • Digital Ad Platform Policies
Hear the Audiobook FREE on Audible

Browse by Platform

  • Facebook
  • TikTok
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn
  • Snapchat
  • Pinterest
  • Amazon
  • Google

Popular Articles

(Updated 2021) How to View What Your Facebook Profile Looks Like to Others

How to Make Money on TikTok

New Instagram Sorting Feature Shows Who Appears on Your Feed the Most

12 Ways to Become TikTok Famous

Here’s Where Instagram Keeps All the Posts You Liked

How to Hide Your Facebook Post from a Specific Person

Instagram’s Warning Notification Gives At-Risk Accounts a Second Chance

6 Important Marketing Theories and How to Apply Them on Social Media Campaigns

35 Banned and Restricted Products You Can’t Advertise on Facebook

The Best Time to Post on TikTok, According to Data

AdvertiseMint

  • Home
  • About
  • Careers
  • Blog
  • Definitions
  • Programs
  • FAQ
  • Press
  • Phishing Scam
  • Sitemap

NEWSLETTER

Get expert insights and latest news in digital advertising every week

NEWSLETTER

Certifications



advertisemint google partner     

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Facebook Advertising | Instagram Advertising | Google Advertising | Amazon Advertising | Pinterest Advertising | Tiktok Advertising
Terms and Conditions | Privacy Policy | Cookie Policy
© 2021 AdvertiseMint All Rights Reserved.