Anne Felicitas, editor at AdvertiseMint, Facebook marketing agency
Some accounts will be banned from using Facebook Live, says Facebook COO Sheryl Sandberg.
Several days ago, Sandberg, in a post to Instagram’s press page, announced that Facebook will limit accounts that can post live videos to its platforms. According to the Facebook COO, accounts that have previously violated Community Standards will be banned from using the feature.
Banned accounts will likely also include those that praise, support, or represent violent events, which Facebook now considers a violation of Community Standards.
The change comes after the Christchurch mosque shooting in New Zealand, when videos of the violent attack proliferated on social media, including Facebook. Despite the company’s attempts to take down the videos, users, who re-edited and re-shared the original live stream, were able to trick the system. Sandberg says Facebook’s team identified and removed 900 different versions of the original video.
In addition to limiting live broadcasts to accounts with pristine records, Facebook is also preventing hate and violent content from spreading on its platforms. Currently, the social media giant is building technology that can identify and block edited versions of violent videos. It is also improving response times to forbidden content, banning hate groups, and preventing the praise, support, and representation of white nationalism and separatism on Facebook and Instagram.
Written by Anne Felicitas, editor at AdvertiseMint, Facebook advertising agency