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You are here: Home / Facebook / Facebook Will Now Mail Postcards to Election Ad Buyers to Verify US Address

February 21, 2018

Facebook Will Now Mail Postcards to Election Ad Buyers to Verify US Address

Facebook is turning to print communication in the form of snail mail in its efforts to ensure the integrity of ad campaigns related to US elections. According to Tech Crunch, Facebook will now send postcards to anyone who purchases ads that mention election candidates to confirm that the ad buyers are located in the United States.

This program, which is similar to that of Google My Business and Nextdoor, involves sending postcards to political ad buyers that contain a code. The ad buyers will need to use the code to verify their US location with Facebook.

It should be noted that the postcards will be sent to anyone who wants to buy ads that mention candidates running for federal offices. This excludes ads containing content about political issues.

The Reason: Fighting False Identities

This program, which Tech Crunch says will take effect before the congressional midterm elections in November, is part of Facebook’s efforts to combat false identities and misleading information distributed during US elections. The social network has been a heightened focus of criticism since it was discovered that 3,000 politically divisive ads distributed during the 2016 US election came from Russian troll accounts. Facebook has since shut down these accounts and surrendered the Russian ads to Congress for investigation purposes.

However, US special counsel Robert Mueller recently indicted 13 Russian citizens and three Russian organizations for meddling in the 2016 election through social accounts like Facebook. Facebook is still in the hot seat, which is why it’s taking measures to prevent any meddling or dishonesty on the platform in future elections.

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Article by Anna Hubbel / Facebook

About Anna Hubbel

Anna Hubbel is a contributing writer for AdvertiseMint. Anna writes about trending digital advertising topics, including news stories, how-to guides, and detailed marketing strategies. She works as a freelance writer, having written columns for OnStage Blog, a theater-themed website, as well as other blogs. She also has experience as a videographer, photographer, and web designer. Anna earned her bachelor’s degree in Communication from Saint Vincent College in 2014. She earned a Master of Arts degree in Communication, with a focus on organizational communication, from the College at Brockport in 2019.

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