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You are here: Home / Facebook / Facebook Will Now Manually Review Ads with Sensitive Topics

October 9, 2017

Facebook Will Now Manually Review Ads with Sensitive Topics

October 9, 2017

As part of the network’s effort to improve the ad review process, Facebook is now placing any ads that contain potentially sensitive content under human review. This change was made in light of recent discoveries of offensive “Jew hater” ads, as well as Russian troll ads that ran during the 2016 presidential election.

[bctt tweet=”Now @Facebook ads with sensitive content will be reviewed manually. #StopHateSpeech” username=””]

According to Business Standard, Facebook will manually review any ads that fall under the targeting umbrella of politics, religion, ethnicity, or social issues before they are approved and distributed.

Previously, all Facebook ads have undergone an automated process of review and approval. However, in light of recent events, the network determined that automation is not ideal for catching offensive ad content. Repercussions will include delays in ad campaign launches, rejection of ads, or termination of accounts.

Battling Hate Speech

Recently, Facebook discovered Russian troll accounts associated with politically divisive ads that ran during the 2016 election. The network dutifully informed Congress and vowed more diligence going forward. Shortly after, however, the network learned that some advertisers were using self-reported targeting to distribute offensive ads to encourage users with discriminatory profile entries, such as “Jew haters.”

In addition to altering the ad review process, Facebook has compliantly surrendered all politically driven ads associated with the Russian ad accounts to aid in the investigation of the 2016 election. The network also removed self-reported targeting to halt discriminatory activity.

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Article by Anna Hubbel / Facebook / advertisemint, brian meert, congress, discrimination, divisive ads, facebook ad agency, facebook advertising agency, facebook profile, hate speech, potentially sensitive content, russian ads, russian extremist, self-reported targeting

About Anna Hubbel

Anna Hubbel is a contributing writer for AdvertiseMint. Anna writes about trending digital advertising topics, including news stories, how-to guides, and detailed marketing strategies. She works as a freelance writer, having written columns for OnStage Blog, a theater-themed website, as well as other blogs. She also has experience as a videographer, photographer, and web designer. Anna earned her bachelor’s degree in Communication from Saint Vincent College in 2014. She earned a Master of Arts degree in Communication, with a focus on organizational communication, from the College at Brockport in 2019.

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