February 21, 2017
Earlier in November, TechCrunch spotted, on its business Page, a Jobs tab from which employers can post job openings. This Jobs feature from November, which seemed to be a test, is now officially rolling out to Facebook business pages.
[bctt tweet=”#Facebook ‘s Jobs Listing Feature Gives Advertisers More B2B Targeting Options.” username=””]Businesses in the U.S. and Canada can now post job openings on the Jobs bookmark from their Facebook business pages. Employers with admin access to their business pages can post a job opening through desktop and mobile. After posting a job, employers can review applications and contact applicants via Facebook Messenger. If employers want to receive more applicants, they can boost their job posts.
This new Facebook feature has proven useful to many businesses during its testing stages.
“It was great because it was easy,” said Wendy Grahn, co-owner of Lakeview Kitchen and Market in Chicago, to Facebook. “It took three minutes to fill out the information and to put it out there. Then someone saw the post. We talked, and it was done.”
The information employers must provide when posting a job opening includes an introduction, a photo, a job title, the salary, the job type, and job details.
Once posted, the job listing will appear like a Facebook ad containing text, an image, a headline, a link description, and an “Apply Now” button.
Job postings will appear in users’ news feeds, in the Jobs bookmark, and alongside other posts on business pages. When applicants click to apply, a form will open with pre-populated information from their profile, including their full name, email address, phone number, location, education, and work experience. The applicant can review this information and choose to make edits or deletions.
While this new LinkedIn-esque feature is good news for both employers and applicants, it’s also particularly beneficial for advertisers. Because this new feature gives Facebook information on the job titles users are applying for, Facebook can provide more data for B2B targeting options. For instance, Facebook can give advertisers the option to target based on job title, the industry people are in, and the companies they’re interested in.
To see what jobs are currently available on Facebook, visit facebook.com/jobs.
What do you think of Facebook’s Jobs bookmark? Comment your thoughts below or share this story to friends.
