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You are here: Home / Facebook / Facebook’s People-Based Measurement Solutions Show Which Advertising Strategies Work

October 24, 2017

Facebook’s People-Based Measurement Solutions Show Which Advertising Strategies Work

A recent Facebook study found that 95 percent of in-store sales were directly influenced by Facebook call-to-action (CTA) units used in advertising campaigns. But how can you accurately measure what’s working and what isn’t?

According to Facebook, the best way to effectively determine what is working and what isn’t is to use people-based measurement solutions. Doing so could save you a whole lot of time that may otherwise be wasted creating ads that don’t work.

Facebook offers three types of people-based measurement solutions:

1. Online and Offline Actions

In addition to measuring actions related to your business’ website and app, you can also measure actions taken in your brick-and-mortar store. Facebook offers measuring tools such as Facebook Pixel, SDK, and Offline Conversions to measure these actions across the board.

2. Campaign Performance Across Channels

Facebook’s multi-touch attribution measures performance across all channels, allowing you to see which strategies are the strongest and to optimize accordingly.

3. Growth of Incremental Sales

Facebook’s Conversion Lift allows you to measure growth, impressions and conversions of incremental sales. With this measurement, you can determine when sales are growing so you can better understand why they are growing.

By using Facebook’s people-based measurement solutions, you can zero in on what’s working, when, and why, and then optimize and invest in the areas that will best benefit your campaign.

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Article by Anna Hubbel / Facebook

About Anna Hubbel

Anna Hubbel is a contributing writer for AdvertiseMint. Anna writes about trending digital advertising topics, including news stories, how-to guides, and detailed marketing strategies. She works as a freelance writer, having written columns for OnStage Blog, a theater-themed website, as well as other blogs. She also has experience as a videographer, photographer, and web designer. Anna earned her bachelor’s degree in Communication from Saint Vincent College in 2014. She earned a Master of Arts degree in Communication, with a focus on organizational communication, from the College at Brockport in 2019.

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