AdvertiseMint

Grow your business with Facebook, Instagram & TikTok advertising. Let's talk 844-236-4686.

  • Home
  • Services
    • Facebook Advertising Agency
    • Advertising Agency for Amazon
    • TikTok Advertising Agency
    • Google Ads Advertising Agency
    • Instagram Advertising Agency
    • Snapchat Advertising Agency
    • LinkedIn Advertising Agency
    • Spotify Advertising Agency
    • Pinterest Advertising Agency
    • YouTube Advertising Agency
  • Pricing
  • Blog
  • About
  • Contact
  • 844-236-4686
  • Get Started
You are here: Home / Facebook / Facebook’s Q1 2018 Earnings Report Shows the Company Is Still Going Strong

April 25, 2018

Facebook’s Q1 2018 Earnings Report Shows the Company Is Still Going Strong

Photo courtesy of bostonmagazine.com

Amidst the controversial dust that still has yet to completely settle from the Cambridge Analytica scandal, Facebook emerges yet once again with a positive quarterly report.

Facebook, Inc. today released its Q1 2018 Earnings Report, which indicated an adjusted Earnings Per Share (EPS) of $1.69. This time last year, the company reported an adjusted EPS of $1.04.

Even more surprising is that Facebook’s daily active users (DAUs) saw an increase of 13 percent year-over-year, with an average of 1.45 billion.

“Despite facing important challenges, our community and business are off to a strong start in 2018,” said Facebook founder and CEO Mark Zuckerberg in the company press release. “We are taking a broader view of our responsibility and investing to make sure our services are used for good. But we also need to keep building new tools to help people connect, strengthen our communities, and bring the world closer together.”

Other highlights from the Q1 Earnings Report include:

  • $11.97 billion in revenue, compared to $8.03 billion last year
  • A 13% year-over-year increase in Monthly Active Users (MAU), at 2.20 billion
  • 91% of advertising revenue represented by mobile advertising revenue
  • $2.81 billion in capital expenditures
  • $43.96 billion in cash and cash equivalents and marketable securities
  • A 48 percent year-over-year increase in headcount, at $27,742

Revenue this quarter is lower than revenue reported in the fourth quarter ending December 31, 2017, which totaled $12.97 billion. However, this minor drop is a common occurrence. Revenue reported this quarter is much higher compared to that reflected in the first quarter earnings report last year.

Image Courtesy of SeekingAlpha

Facebook’s report also indicated that in April 2018, the company increased the amount authorized under its share repurchase program by an additional $9.0 billion. According to the report, the Facebook board of directors had previously authorized up to $6.0 billion in repurchases of the Class A common stock under the repurchase program.

Even as negative headlines circulate about Cambridge Analytica’s misuse of the Facebook platform, Facebook continues to perform well. The company began making changes to improve its privacy tools and overall transparency when it was discovered that the data firm had harvested personal information from over 85 million users to use in manipulated messages during the 2016 US Presidential Election.

“This earnings report shows that both users and advertisers are continuing to find value with Facebook and their platform of apps,” said Brian Meert, CEO of AdvertiseMint. “They are making changes that are addressing the recent privacy concerns and have doubled their headcount to ensure it happens.”

In the live webcast, Zuckerberg told reporters that the company is pleased so far with the effect its recent changes have had. He also said he believes the Facebook platform will continue to offer the unique ability to make meaningful connections.

Comments

comments

Article by Anna Hubbel / Facebook

About Anna Hubbel

Anna Hubbel is a contributing writer for AdvertiseMint. Anna writes about trending digital advertising topics, including news stories, how-to guides, and detailed marketing strategies. She works as a freelance writer, having written columns for OnStage Blog, a theater-themed website, as well as other blogs. She also has experience as a videographer, photographer, and web designer. Anna earned her bachelor’s degree in Communication from Saint Vincent College in 2014. She earned a Master of Arts degree in Communication, with a focus on organizational communication, from the College at Brockport in 2019.

Complete Guide to Facebook Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.

Speak with an Advertising Specialist

Want to learn more about what advertising platforms are best for growing your business.

Schedule a FREE call with our experts. 

Ad Targeting Infographics

  • Amazon DSP Ad Targeting
  • Facebook Ad Targeting 
  • Hidden Facebook Ad Targeting
  • LinkedIn Ad Targeting
  • Snapchat Ad Targeting
  • Digital Ad Platform Policies
Hear the Audiobook FREE on Audible

Browse by Platform

  • Facebook
  • TikTok
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn
  • Snapchat
  • Pinterest
  • Amazon
  • Google

Popular Articles

(Updated 2021) How to View What Your Facebook Profile Looks Like to Others

How to Make Money on TikTok

New Instagram Sorting Feature Shows Who Appears on Your Feed the Most

12 Ways to Become TikTok Famous

Here’s Where Instagram Keeps All the Posts You Liked

How to Hide Your Facebook Post from a Specific Person

Instagram’s Warning Notification Gives At-Risk Accounts a Second Chance

6 Important Marketing Theories and How to Apply Them on Social Media Campaigns

35 Banned and Restricted Products You Can’t Advertise on Facebook

The Best Time to Post on TikTok, According to Data

AdvertiseMint

  • Home
  • About
  • Careers
  • Blog
  • Definitions
  • Programs
  • FAQ
  • Press
  • Phishing Scam
  • Sitemap

NEWSLETTER

Get expert insights and latest news in digital advertising every week

NEWSLETTER

Certifications



advertisemint google partner     

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Facebook Advertising | Instagram Advertising | Google Advertising | Amazon Advertising | Pinterest Advertising | Tiktok Advertising
Terms and Conditions | Privacy Policy | Cookie Policy
© 2021 AdvertiseMint All Rights Reserved.