AdvertiseMint

Grow your business with Facebook, Instagram & TikTok advertising. Let's talk 844-236-4686.

  • Home
  • Services
    • Facebook Advertising Agency
    • Advertising Agency for Amazon
    • TikTok Advertising Agency
    • Google Ads Advertising Agency
    • Instagram Advertising Agency
    • Snapchat Advertising Agency
    • LinkedIn Advertising Agency
    • Spotify Advertising Agency
    • Pinterest Advertising Agency
    • YouTube Advertising Agency
  • Pricing
  • Blog
  • About
  • Contact
  • 844-236-4686
  • Get Started
You are here: Home / Facebook / Foster Business to Customer Conversations with Facebook’s New Messages Objective

October 5, 2017

Foster Business to Customer Conversations with Facebook’s New Messages Objective

Facebook has always been about connecting. Now there is a way to further strengthen connections with potential and existing customers. Recently, the network announced its new Messages objective for Facebook ads.

You may be familiar with Facebook’s other ad objectives, which help advertisers hone in on specific marketing goals. The Messages objective will join the other existing objectives, including Awareness, Consideration, and Conversions.

How It Works

Advertisers can use the Messages objective with Click to Messenger ads, which direct users to a Messenger conversation with your business if they click the call-to-action on your Facebook ad. According to Facebook, this objective, with click to Messenger ads, opens conversations with users who are more likely to respond or interact with your business or product.

Photo Courtesy of Facebook

Only some advertisers currently have access to the new Messages objective through Ads Manager. However, you should see access open up to all advertisers over the coming months, according to Facebook.

Facebook is bringing this new objective to advertisers in light of the two billion Messenger exchanges that occur between customers and businesses on a monthly basis. According to a Facebook commissioned Nielsen survey, 67 percent of customers intend to message businesses even more over the next two years.

Facebook’s messaging ad products will now be located within the Messages objective, allowing advertisers to focus their message-driven campaigns and message more customers more proficiently.

In the coming weeks, Facebook says advertisers should keep an eye out for sponsored messages included in the Messages Objective.

Comments

comments

Article by Anna Hubbel / Facebook

About Anna Hubbel

Anna Hubbel is a contributing writer for AdvertiseMint. Anna writes about trending digital advertising topics, including news stories, how-to guides, and detailed marketing strategies. She works as a freelance writer, having written columns for OnStage Blog, a theater-themed website, as well as other blogs. She also has experience as a videographer, photographer, and web designer. Anna earned her bachelor’s degree in Communication from Saint Vincent College in 2014. She earned a Master of Arts degree in Communication, with a focus on organizational communication, from the College at Brockport in 2019.

Complete Guide to Facebook Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.

Speak with an Advertising Specialist

Want to learn more about what advertising platforms are best for growing your business.

Schedule a FREE call with our experts. 

Ad Targeting Infographics

  • Amazon DSP Ad Targeting
  • Facebook Ad Targeting 
  • Hidden Facebook Ad Targeting
  • LinkedIn Ad Targeting
  • Snapchat Ad Targeting
  • Digital Ad Platform Policies
Hear the Audiobook FREE on Audible

Browse by Platform

  • Facebook
  • TikTok
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn
  • Snapchat
  • Pinterest
  • Amazon
  • Google

Popular Articles

(Updated 2021) How to View What Your Facebook Profile Looks Like to Others

How to Make Money on TikTok

New Instagram Sorting Feature Shows Who Appears on Your Feed the Most

12 Ways to Become TikTok Famous

Here’s Where Instagram Keeps All the Posts You Liked

How to Hide Your Facebook Post from a Specific Person

Instagram’s Warning Notification Gives At-Risk Accounts a Second Chance

6 Important Marketing Theories and How to Apply Them on Social Media Campaigns

35 Banned and Restricted Products You Can’t Advertise on Facebook

The Best Time to Post on TikTok, According to Data

AdvertiseMint

  • Home
  • About
  • Careers
  • Blog
  • Definitions
  • Programs
  • FAQ
  • Press
  • Phishing Scam
  • Sitemap

NEWSLETTER

Get expert insights and latest news in digital advertising every week

NEWSLETTER

Certifications



advertisemint google partner     

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Facebook Advertising | Instagram Advertising | Google Advertising | Amazon Advertising | Pinterest Advertising | Tiktok Advertising
Terms and Conditions | Privacy Policy | Cookie Policy
© 2021 AdvertiseMint All Rights Reserved.