April 13, 2017
For publishers, Instant Articles is a double-edged sword. Although it’s a great feature that allows articles to load quickly and easily on Facebook’s mobile app, it doesn’t direct readers to publishers’ websites. This means publishers’ websites don’t get web-traffic, and they don’t get the chance to encourage readers to subscribe to their publication. In other words, Instant Articles prevents publishers from making money.[bctt tweet=”Call-to-action units are now available to Instant Articles. @facebookads #digitalmarketing #digitaladvertising” username=””]
To remedy this problem, Facebook released CTA units for Instant Articles. Much like the CTAs you see in Facebook ads, CTA units in Instant Articles encourage readers to complete a desired action, whether that’s to subscribe to a newsletter or to like a Facebook page.
Here’s how you create CTA units in Instant Articles.
Newsletter Sign Up CTA
Step 1: Click “Call-To-Action Units”
On your Publishing Tools page, you will see a menu with several options. Choose the last option called “Call-To-Action Units.”
Step 2: Create call-to-action unit
Step 3: You’re done!
Your CTA unit should appear on this page.
Page Like CTA
Step 1: Click “Call-To-Action Unit”
Click the blue button on the upper right corner of the screen.
Step 2: Choose “Page Likes”
Choose the second option, page likes, to create a CTA unit that encourages your readers to like your Facebook page.
Step 3: Name your unit
Give your unit a name. A preview should appear on the right side of your page. After giving your unit a name, click “Create” to continue.
Step 4: You’re done!
Both your newsletter sign up CTA and your page likes CTA should appear on this page.
Was this how-to helpful? Let us know on the comments section below, and share this link to friends.