AdvertiseMint

The #1 Facebook Advertising Agency. 844-236-4686

  • Home
  • Services
  • Blog
    • Wiki
  • About
  • Pricing
  • Contact
  • 844-236-4686
  • Get Started
You are here: Home / Instagram / Instagram Stories Ads Are Now Available to Advertisers

March 7, 2017

Instagram Stories Ads Are Now Available to Advertisers

March 6, 2017

#InstagramSories ads are now available to advertisers. Click To Tweet

Today, Instagram announced on its business blog that the highly anticipated Instagram Stories ads, immersive full-screen ads that appear within Stories, are now available to all Instagram and Facebook advertisers. Advertisers can run these 10- to-15-second ads in Instagram Stories by choosing the objective Reach on Power Editor and Ads Manager.

Only the Reach objective is currently eligible for placement on Instagram Stories. This objective allows you to show your ads to the maximum amount of people in your audience and to control how often they see your ads. Whether or not the Stories placement will expand to other objectives, Instagram did not say.

 

https://www.advertisemint.com/wp-content/uploads/2017/03/instagram-stories-ads-3.mp4

 

If you want to serve your ads on Instagram Stories, you can choose “Automatic Placements” or “Edit Placements.” If you choose the former, Facebook will serve your ad to all the placements it’s eligible for. (If you didn’t choose Reach as your objective, Facebook will not serve your ads to Stories when you choose this placement. Remember that only the Reach objective is eligible for placement on Stories.) If you choose the latter, you can manually click which placement you want to serve your ads to. Make sure to click “Instagram” for “Edit Placements.”

Instagram Stories, which boasts 150 million dedicated users, is an imitation of Snapchat’s Snapchat Stories, a feature that allows users to upload ephemeral photos and videos. The photos and videos, which can be decorated with text, graphics, and filters, disappear after 24 hours. Because Instagram Stories’ quick success after its launch makes it a lucrative platform for advertising, it’s no surprise that Instagram is including ads in the picture. News of ads appearing within Stories first emerged in January when companies such as Airbnb, Netflix, and Nike tested 15-second ads within Stories.

Instagram Stories ads are rolling out to all advertisers today.

Have Instagram Stories ads rolled out to you? Let us know in the comments section below.

Comments

comments

Article by Anne Felicitas / Instagram / instagram, instagram ads, instagram advertising, instagram marketing, instagram stories

Complete Guide to Facebook Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.
Hear the Audiobook FREE on Audible
Like our fan page for news, updates and weekly Facebook Live sessions.

AdvertiseMint

Posts by Network

  • Facebook
  • Twitter
  • LinkedIn
  • YouTube

Posts by Category

  • Hiring
  • Press Release

Popular Articles

9 Instagram Marketing Hacks for Local Businesses

5 Ways to Use Live Chat for E-Commerce Conversions

How to Run a Successful Facebook Contest

The Key Parts of an Ecommerce Content Strategy with Examples

How to Promote Your New Podcasts on Facebook

7 Ways to Boost Online Event Attendance with Social Media Marketing

Facebook Is Testing Topic Exclusions on News Feeds

How to Verify Your Domain on Facebook

5 Tips for Creating Eye-Catching Instagram Ads in 2021

4 Ways to Personalize Your Advertising Campaigns On Facebook

AdvertiseMint

  • About
  • Careers
  • Programs
  • Blog
  • Definitions
  • FAQ
  • Write for Us
  • Press

NEWSLETTER

Sign up for our weekly email on Facebook ads.

NEWSLETTER

Certifications



advertisemint google partner     

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Terms and Conditions | Privacy Policy | Cookie Policy
© 2019 AdvertiseMint All Rights Reserved.
This site uses cookies. Find out more.