Are you considering using TikTok for business?
Though released in 2016, TikTok has grown rapidly to become one of the biggest social media platforms. As a result, it is no surprise TikTok has become a top destination for businesses interested in digital advertising.
This blog post will cover all you need to know to use TikTok for business effectively.
Read on as we cover the following:
- Reasons to Use TikTok For Business
- 8 Steps to Use TikTok for Business
- Final Thoughts on TikTok For Businesses
- Frequently Asked Questions on TikTok For Businesses
Why Use TikTok For Business?
Before explaining how you can use TikTok for business, we want you to understand its importance. One of the most interesting things about TikTok is that it is the place for Gen Zs. According to Statistica, 38.4% of the 1.667 billion TikTok users globally are between the ages of 18 to 24. Hence, the platform could be your gold mine if this is your target audience.
However, TikTok isn’t strictly Gen Z. 32.5% of TikTok users are between 25 and 34 years old, while users between 35 to 44 years, while users between 35 and 44 years old make up 15.6%. Users over 45 years old make up the remaining 15%.
Additionally, The United States has the highest TikTok audience, with about 117 million users. TikTok users are also top spenders. According to Brendan Gahan on LinkedIn, it is the second non-game app to cross $6 billion in in-app spending.
How To Use TikTok for Business?
Now that you have an idea of why businesses are turning to TikTok let’s show you how to use TikTok for business.
Setting up your business account.
This section will show you how to set up your TikTok account and help you understand how things work.
1.1 Setting up your business account.
First things first, you need to create a TikTok business account. It’s like making your special place on TikTok where you can share cool stuff about your business. Here’s how you do it:
Download TikTok: Search for the TikTok app on your phone or tablet and download it. It has a fun little music icon.
Sign up: Open TikTok and click on “Sign Up.” Sign up with your phone number, email, or other social media accounts.
Pick a username: Think of a cool username that represents your business. It could be your business name or something related to what you do.
Create your profile: Add some info about your business in the “Bio” section. It’s like a short introduction to tell people about your business. You can also add a picture showing your business logo or something fun and related.
Link your website: If you have a website or an online store, you can add the link to your profile so people can visit it easily.
Switch to a business account: Your account is currently personal, but you can switch to a business account for free. Follow these steps to get it done:
- Go to Profile.
- Click on Menu.
- Click on Setting and Privacy.
- Select Manage Account.
- Click on Switch to Business Account.
- Complete the process by selecting your business category.
1.2 Understanding TikTok’s Algorithm.
Now, you might be wondering, “What’s an algorithm?” It’s like a super-smart robot that helps TikTok decide which videos to show people. Understanding it can help your videos get seen by more people! Here’s how it works:
TikTok loves fun and interesting videos! When you post a video, the algorithm considers the number of people who watch, like, share and comment on it. If lots of people do those things, TikTok thinks your video is cool and shows it to even more people!
However, don’t worry if your first video doesn’t get a million likes. TikTok also gives new accounts a chance to be seen, so keep making awesome videos, and you’ll get better at it over time.
Crafting compelling videos.
Creating video content on TikTok is a lot of fun! It’s like telling a great story but in short and exciting videos. To make your videos stand out and get lots of likes, follow these simple tips:
2.1 Identifying your audience.
Think about who your target audience is. Is it people of a particular age, students, or fans of certain hobbies? Knowing your audience will help you create content they’ll love.
2.2 Being Unique and Fun.
Let your brand identity shine when you create videos! Show the real you and have fun with it. Use cool effects, dances, or try out popular trends to make entertaining videos.
2.3 Making Great Videos
Keep your videos short and sweet, around 15 to 60 seconds. Start with an attention-grabbing intro, and make sure your videos have a clear beginning, middle, and end. Use TikTok’s editing tools to add music, text, and cool effects that match your message.
Remember, the best TikToks are the ones that make people smile, laugh, or learn something new. Be yourself, try new things, and watch your audience grow!
Growing your TikTok presence.
Growing your TikTok presence means getting more people to see your videos and engage with your brands. Here are some simple steps to help you become popular on TikTok:
- Keep posting: Post videos regularly, like thrice a week. When you post often, more people will see your content and follow you.
- Be friendly: Respond to comments from your followers and other TikTok users. Being friendly and interacting with people will make them want to follow you and watch more of your videos.
- Join the fun: TikTok is all about having fun and being creative. Join in on popular challenges and trends, and make your videos fun.
- Work with others: Collaborate with your friends or other TikTok users. You can make videos with other TikTokers using the duet feature.
- Share on other platforms: If you have accounts on other social media sites like Instagram or Twitter, share your TikTok videos there too. It will help more people find you on TikTok.
- Go live: TikTok Live provides an excellent opportunity for brand growth and audience engagement. It will allow you to interact with your audience in real time. You can answer questions, provide tutorials, sell products, hold giveaways, etc.
- Be yourself: Don’t try to be someone you’re not. Show your personality in your videos, and people will appreciate your authenticity.
- Use hashtags: Hashtags are keywords that help people find videos on specific topics. Use popular hashtags related to your content so more people can discover your videos.
- Have patience: Getting lots of followers takes time. Don’t get discouraged if you don’t become famous overnight. Keep having fun and making great videos, and your audience will grow.
Advertising on TikTok
You can take your TikTok business to another level with TikTok advertising. According to Sprout Social, 55% of TikTok have made a purchase after seeing an ad on the social media platform.
There are several types of ads on TikTok. They include brand takeover ads, hashtag challenges, in-feed ads, TopView ads, etc. You can run your ads yourself if you have the time and experience or hire a TikTok advertising agency to execute your ad campaign.
Working with TikTok influencers
TikTok influencers are an alternative to formal TikTok ads. Influencers are famous TikTokers with a huge following on the platform. Some influencers have millions of followers.
You can hire these influencers to make video ads for your products or services or promote your branded hashtags or challenge. This way, their followers will become aware of your brand instantly.
Using TikTok Analytics
A while after setting up your TikTok business account and taking the necessary steps to build your brand, it will be time to analyze your performance. TikTok Analytics gives you a view of your reach, engagement, and conversions. You can then use the data to determine what’s working and where you need to improve.
Using TikTok ads can help your business reach new heights! Remember to be creative, know your audience, and keep track of how your ads are doing. With a little practice, you’ll be a TikTok advertising pro in no time! Good luck with your business!
Frequently Asked Questions on TikTok For Business
Is TikTok good for business?
Yes, TikTok is good for business because it has a user base of over 1 billion people and markets businesses to them through short and fun videos.
Is TikTok for business free?
To clarify, creating a TikTok business account is free of charge. However, certain features, such as the ads manager, come with costs if you run a paid advertising campaign.
Is it better to have a business account on TikTok?
A business account on TikTok is great for brands as it gives you access to many essential tools and functionalities to promote your business on the platform.