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You are here: Home / Facebook / New Facebook Ads Direct Customers to Messenger

November 9, 2016

New Facebook Ads Direct Customers to Messenger

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Yesterday Facebook officially rolled out a new Facebook ad that directs customers to Messenger. This new type of ad, which was formerly only available to a private group of test marketers, will be rolling out over the next month.

new-facebook-ads-direct-customers-to-messenger1

To create a direct-to-messenger ad (not the official name), advertisers can select Messenger as a destination under the website clicks objective.With this objective, advertisers can use any of the CTAs available to them, including the “Send Message” CTA which, once clicked, will direct customers to a chat window where they will be greeted with either a copy of the ad or a configurable structured message. Customers are also free to speak to an advertiser or a bot about brand details, purchases, etc.

These direct-to-messenger ads won’t drive customers to WhatsApp, says Messenger boss David Marcus to Recode: “Maybe at some point, but right now, that’s not in [the plans].”

What do you think of Facebook’s new direct-to-messenger ads? Leave your thoughts below or share this story to friends.

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Article by Anne Felicitas / Facebook / ad agency, advertisemint, advertising agency, business, digital advertising, facebook, facebook ads, facebook advertising, facebook advertising agency, social media ad agency, social media advertising agency, social media agency, tech

About Anne Felicitas

Possessing five years of digital writing experience, Anne Felicitas is the blog editor of AdvertiseMint, a Facebook advertising agency that specializes in Facebook and Instagram ad management. Anne writes content and oversees a team of freelance writers and contributors, ensuring the AdvertiseMint blog regularly produces both short- and long-form content related to social media, marketing, and advertising.

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