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You are here: Home / Facebook / New to Facebook: Ads That Click to WhatsApp

October 9, 2018

New to Facebook: Ads That Click to WhatsApp

By Anna Hubbel, writer at AdvertiseMint, Facebook ads company

Facebook announced that all advertisers globally can now use ads users can click to open a chat in WhatsApp. Facebook ad management services can access the new capability in Ads Manager. The update helps boost business exposure on WhatsApp.

How It Works

With this update, advertisers can create a News Feed ad with a call-to-action button users can select to open a WhatsApp chat with the business. When the chat opens, it displays a default message users can edit to their liking before sending to the business, establishing a WhatsApp relationship.

The call-to-action button appears at the bottom right of the ad creative, similar to the call-to-action ads can include to open a Facebook Messenger chat. The option can be found under the Messages objective in Ads Manager.

To create ads that direct users to WhatsApp, advertisers must have both a WhatsApp Business account and a Facebook Ads Manager account. The business’s WhatsApp account must also be connected to Ads Manager, which can be done under “Message Destination” in Ads Manager.

The Benefits

WhatsApp makes it easier for users to communicate with businesses, without the hassle of a phone call, through instant messaging and calling. A business with a WhatsApp Business app has access to multimedia messaging, free calls, free international messaging, and group chats, as well as customizable quick replies and user statistics. The new call-to-action that can direct users from News Feed to WhatsApp makes businesses more discoverable and accessible in a seamless experience.

With more than 300 million daily active users, WhatsApp also gives businesses a massive customer base to reach.

Written by Anna Hubbel, writer at AdvertiseMint, Facebook ads company

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Article by Anna Hubbel / Facebook

About Anna Hubbel

Anna Hubbel is a contributing writer for AdvertiseMint. Anna writes about trending digital advertising topics, including news stories, how-to guides, and detailed marketing strategies. She works as a freelance writer, having written columns for OnStage Blog, a theater-themed website, as well as other blogs. She also has experience as a videographer, photographer, and web designer. Anna earned her bachelor’s degree in Communication from Saint Vincent College in 2014. She earned a Master of Arts degree in Communication, with a focus on organizational communication, from the College at Brockport in 2019.

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