Recently, Nanigans released a global Facebook advertising benchmark report for Q2 of 2016, showing a yearly increase in numbers. Here are the highlights:
Global CTR maintains 35% increases since 2015
Ecommerce CTR rose by 46%
Gaming CTR rise by 6%
Global CPM rose by 63%
Ecommerce CPM rose by 92%
Global CPC rose by 21%
Ecommerece CPC rose by 31%
Gaming CPC rose by 6%
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