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You are here: Home / Facebook / Q2 2016 Global Facebook Advertising Benchmark Report

September 22, 2016

Q2 2016 Global Facebook Advertising Benchmark Report

Recently, Nanigans released a global Facebook advertising benchmark report for Q2 of 2016, showing a yearly increase in numbers. Here are the highlights:

CTRs

Global CTR maintains 35% increases since 2015

 

globar-ctr

Ecommerce CTR rose by 46%

 

ecommerce-ctr

Gaming CTR rise by 6%

 

gaming-ctr

CPMs

Global CPM rose by 63%

 

screen-shot-2016-09-22-at-2-16-06-pm

Ecommerce CPM rose by 92%

 

ecommerce-cpms

CPCs

Global CPC rose by 21%

 

global-cpc

Ecommerece CPC rose by 31%

 

ecommerce-cpc

Gaming CPC rose by 6%

 

gaming-cpc

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Article by Anne Felicitas / Facebook

About Anne Felicitas

Possessing five years of digital writing experience, Anne Felicitas is the blog editor of AdvertiseMint, a Facebook advertising agency that specializes in Facebook and Instagram ad management. Anne writes content and oversees a team of freelance writers and contributors, ensuring the AdvertiseMint blog regularly produces both short- and long-form content related to social media, marketing, and advertising.

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