AdvertiseMint

Facebook Advertising Agency

  • Home
  • About
  • Services
  • Pricing
  • Blog
  • Contact
  • 844-236-4686
  • Get Started
Home » Advertising » Reach Long-Form Video Watchers with Facebook’s New In-Stream Ad Options

September 6, 2017

Reach Long-Form Video Watchers with Facebook’s New In-Stream Ad Options

September 6, 2017

If you are an advertiser who wants to see more video ad opportunities for social media, we have good news for you. You can now deliver video ads to in-stream placements in videos uploaded to Facebook or created by members of the Audience Network.

Why? Because Facebook has found that more and more users are watching longer videos and that advertisers want more control over when and where their ads appear on the platform.

#Advertisers can now create instream ads through @Facebook and #AudienceNetwork. #videoadvertising Click To Tweet

What’s An In-Stream Ad?

In-stream ads are commercials that display at the beginning, middle, or end of an online video. If viewers are watching longer videos from beginning to end, advertisers benefit from in-stream ads because the likelihood is higher that viewers will see them. According to Facebook Business, more than 70 percent of long-form, in-stream video ads on Facebook and Audience Network are viewed all the way through. Additionally, the success rate at which a Facebook in-stream ad reaches its target audience is 89 percent.

If the video’s content is interesting and of good quality, viewers are also more likely to make a positive association with your in-stream ad.

Create In-Stream Ads with Facebook and Audience Network

Advertisers have the option to insert in-stream ads both in Facebook videos uploaded by users and publishers like Buzzfeed and Tastemade and videos uploaded by members of the Audience Network. Each option has already proven successful for a select group of advertisers, including SYFY and Universal Music UK, who have received average video view through rates of 80 percent or higher for their in-stream ads.

These recent updates are all part of Facebook’s goal to increase ad platforms across the network and solve its problem of the overpopulated News Feed. Facebook also recently rolled out Watch, a page dedicated to video content, and video ads that offer rewards for gamers through Audience Network.

0/5 (0 Reviews)

Similar Articles

How to Add a MailChimp Sign-up Form to Your Facebook Page
How to Ban Troublesome Followers from Your Facebook Page
The Easiest Way for Beginners to Create a Facebook Black Friday Ad
Facebook Advertising Objective: Lead Generation
The Ultimate Resource Guide for Facebook Ads
Snapchat Is Copying Instagram’s Hands-Free Mode in a Secret Test

Comments

comments

Article by Anna Hubbel / Advertising, Facebook, Facebook, News, Product Updates, Video Ads / advertisemint, audience network, audience reach, brian meert, facebook ad agency, facebook advertising agency, facebook business, facebook news feed, facebook video ad, facebook video advertising, facebook watch, in-stream ads, news feed ad

Complete Guide to Facebook Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.
Like our fan page for news, updates and weekly Facebook Live sessions.

AdvertiseMint

Posts by Network

  • Facebook
  • Instagram
  • Snapchat
  • Twitter
  • LinkedIn
  • YouTube

Posts by Category

  • Advertising
  • Guides
  • Hiring
  • How-To
  • News
  • Press Release

Popular Articles

  • Recent Instagram Study Reiterates One Enduring Lesson
  • How to View All the Instagram Ads You’ve Engaged With
  • Advertising: The Next Step for Netflix?
  • What’s a Good Conversion Rate for Facebook Ads?
  • Engage Your Customers with Shopify’s Product Reviews App
  • Facebook Merges Instagram Direct with Page Inbox, Allows Page Access to Groups
  • LinkedIn Launches Live Broadcast Feature in Beta
  • 10 Facts about the Relationship between Facebook and US Users
  • How to Mute Messenger Conversations on Desktop and Mobile
  • Your Guide to Posting Seasonal Content on Pinterest

AdvertiseMint

  • About
  • Services
  • Pricing
  • Press
  • Careers
  • Contact

Resources

  • Blog
  • Ad Glossary
  • FAQ

Programs

  • Partners Program
  • Agencies
  • Scholarships
  • Military
  • Non-Profits

NEWSLETTER

Sign up for our weekly email on Facebook ads.

NEWSLETTER

Certifications

advertisemint google partner     

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Terms and Conditions | Privacy Policy | Cookie Policy
© 2018 AdvertiseMint All Rights Reserved.
This site uses cookies. Find out more.