AdvertiseMint

Grow your business with Facebook, Instagram & TikTok advertising. Let's talk 844-236-4686.

  • Home
  • Services
    • Facebook Advertising Agency
    • Advertising Agency for Amazon
    • TikTok Advertising Agency
    • Google Ads Advertising Agency
    • Instagram Advertising Agency
    • Snapchat Advertising Agency
    • LinkedIn Advertising Agency
    • Spotify Advertising Agency
    • Pinterest Advertising Agency
    • YouTube Advertising Agency
  • Pricing
  • Blog
  • About
  • Contact
  • 844-236-4686
  • Get Started
You are here: Home / Facebook / Recent Facebook Highlights from a Marketing Perspective

July 26, 2017

Recent Facebook Highlights from a Marketing Perspective

Facebook has been taking extra strides recently to make life for marketers a whole lot easier. In June alone, advertising updates and new features across Facebook’s platform increased steadily, from more content controls to new Creative Hub capabilities.

Recent Facebook Advertising Highlights

Here’s a breakdown of advertising tools, improvements, and capabilities Facebook has added over the last two months:

Facebook

  • More control in Audience Network, Instant Articles, and In-Stream Ads with three new features—Facebook previously announced a pre-campaign transparency feature (for increased ad transparency), blocking at the account level, and the ability to define video placement types.
  • An easier approach to developing a global strategy—Facebook offers better tools for building a foundation that effectively spearheads your business’s campaign at an international level.
  • Two new value-focused solutions—Facebook previously announced two new solutions—value optimization and Value-Based Lookalike Audiences—to help advertisers hone in on audience behavior and responses.
  • New tools for effective holiday campaigns—Video for dynamic ads, overlays, and a focus on the household is Facebook’s way of helping marketers prepare their campaigns for the holidays.
  • Increased focus on pharmaceutical marketers—Facebook hosted a Health Summit in June to work with pharmaceuticals to improve the online experience for the health market.

Canvas

  • Three new Canvas full-screen templates—Three new templates designed for specific business objectives—get new customers, sell products, and showcase your business—allow advertisers to design their desired Canvas experience.

Video

  • Insights for video advertising style options—Facebook’s video ads offer insights reflective of audience consumption of online videos.
  • Test video ads and deliver ad mock-ups to media agencies in real time with Creative Hub—Creatives can test video ads, complete with in-market feedback, and then send ad mock-ups to media agencies directly through Creative Hub and Power Editor.

Instagram

  • Replay live video with Instagram Stories—Worried your audience may have missed your live footage? You can now share replays of your live video on Instagram Stories.
  • Paid partnership tags for Instagram—Businesses can better disclose their partnerships with Paid Partnership tags, which increase transparency and subsequently establish trustworthiness.

Instant Articles

  • New CTA unit placement for Instant Articles—Publishers can encourage subscriptions or newsletter sign-ups with the new CTA (call-to-action) unit placement now at the top of Instant Articles.
  • Ad unit testing for all publishers with Instant Articles—Test ad placements at the bottom of Instant Articles to increase ad revenue.

So keep an eye out as Facebook is not likely to slow its continued improvement of the social media advertising experience.

Comments

comments

Article by Anna Hubbel / Facebook

About Anna Hubbel

Anna Hubbel is a contributing writer for AdvertiseMint. Anna writes about trending digital advertising topics, including news stories, how-to guides, and detailed marketing strategies. She works as a freelance writer, having written columns for OnStage Blog, a theater-themed website, as well as other blogs. She also has experience as a videographer, photographer, and web designer. Anna earned her bachelor’s degree in Communication from Saint Vincent College in 2014. She earned a Master of Arts degree in Communication, with a focus on organizational communication, from the College at Brockport in 2019.

Complete Guide to Facebook Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.

Speak with an Advertising Specialist

Want to learn more about what advertising platforms are best for growing your business.

Schedule a FREE call with our experts. 

Ad Targeting Infographics

  • Amazon DSP Ad Targeting
  • Facebook Ad Targeting 
  • Hidden Facebook Ad Targeting
  • LinkedIn Ad Targeting
  • Snapchat Ad Targeting
  • Digital Ad Platform Policies
Hear the Audiobook FREE on Audible

Browse by Platform

  • Facebook
  • TikTok
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn
  • Snapchat
  • Pinterest
  • Amazon
  • Google

Popular Articles

(Updated 2021) How to View What Your Facebook Profile Looks Like to Others

How to Make Money on TikTok

New Instagram Sorting Feature Shows Who Appears on Your Feed the Most

12 Ways to Become TikTok Famous

Here’s Where Instagram Keeps All the Posts You Liked

How to Hide Your Facebook Post from a Specific Person

Instagram’s Warning Notification Gives At-Risk Accounts a Second Chance

6 Important Marketing Theories and How to Apply Them on Social Media Campaigns

35 Banned and Restricted Products You Can’t Advertise on Facebook

The Best Time to Post on TikTok, According to Data

AdvertiseMint

  • Home
  • About
  • Careers
  • Blog
  • Definitions
  • Programs
  • FAQ
  • Press
  • Phishing Scam
  • Sitemap

NEWSLETTER

Get expert insights and latest news in digital advertising every week

NEWSLETTER

Certifications



advertisemint google partner     

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Facebook Advertising | Instagram Advertising | Google Advertising | Amazon Advertising | Pinterest Advertising | Tiktok Advertising
Terms and Conditions | Privacy Policy | Cookie Policy
© 2021 AdvertiseMint All Rights Reserved.