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You are here: Home / Facebook / 2 Ways to Use Facebook Lead Ads

January 11, 2018

2 Ways to Use Facebook Lead Ads

Facebook’s Lead ads do exactly that: they collect leads using a form pre-filled with information the user previously shared with the network. Adding this customized bit cuts out the inconvenient step of filling out the information, which in itself is an attractive quality in a business (convenience). Additionally, Lead ads allow businesses to create custom questions so marketers can get to know their customers better and build stronger Custom Audiences. It’s a win-win type of situation: the customer feels special and has a convenient, customized experience, and businesses gather information to diversify and expand.

Here are two ways businesses can use Facebook Lead ads.

1. Acquire Subscribers and Gather User Information

Lead ads offer a great way to stay in touch with customers through newsletters or emails, making it easy for customers to sign up or subscribe. Businesses can use Lead ads in this way by requesting basic information, such as email and gender, then asking custom questions such as “How often do you want to hear from us?” Couple these questions with an easy call-to-action button, and the result is a steady increase of new subscribers. (Learn How to Create Conditional Answers for Lead Ads.)

Additionally, businesses can use Lead ads to collect inquiries from potential customers. Inquiries include learning about the customer’s personal interests, especially ones that may relate to the business’ niche. For example, an ice cream shop might ask “What’s your favorite ice cream flavor?”

2. Offer Discounts or Perks

INSERT CAPTION HEREPhoto Courtesy of Facebook

Businesses can softly coax users into signing up through a Lead ad by offering a special discount or perk. Those who sign up are eligible to receive the offer.

Customers also like custom questions within Lead ads that indicate future offers, such as “What would you like to receive coupons for? Select all categories that apply.”

Learn How to Create Instagram Lead Ads.

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Article by Anna Hubbel / Facebook

About Anna Hubbel

Anna Hubbel is a contributing writer for AdvertiseMint. Anna writes about trending digital advertising topics, including news stories, how-to guides, and detailed marketing strategies. She works as a freelance writer, having written columns for OnStage Blog, a theater-themed website, as well as other blogs. She also has experience as a videographer, photographer, and web designer. Anna earned her bachelor’s degree in Communication from Saint Vincent College in 2014. She earned a Master of Arts degree in Communication, with a focus on organizational communication, from the College at Brockport in 2019.

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