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Home / Facebook / Facebook’s New Lifestyle Layout Brings Canvas Collection Ads to Life

October 6, 2017

Facebook’s New Lifestyle Layout Brings Canvas Collection Ads to Life

Enliven your lifestyle products with Facebook’s new Canvas template, Lifestyle Layout.

As frequently mentioned in the past, the majority of today’s Facebook paid ads migrates to mobile. Facebook’s Canvas, a creative platform for developing mobile ad experiences, has multiple templates for its Collection ads. However, the Lifestyle Layout template allows advertisers to build immersive, branded collections with lifestyle imagery in the form of people, places, or experiences.

Photo Courtesy of Facebook Business

What do we mean by lifestyle? Think clothes, fashion, décor, fitness, etc. The new layout allows advertisers to give context to their products in a captivating mobile display.

Table of Contents

  • How to Use Lifestyle Layout?
  • Benefits of using Facebook’s New Lifestyle Layout
  • Best Practices for New Lifestyle Layout
  • Visual Storytelling
  • Concise Captions
  • Interactive Elements
  • Consistent Branding
  • Mobile Optimization
  • Call to Action (CTA)
  • Testing and Optimization
  • A/B Testing
  • Additional Enhancements for Collection Ads
  • Frequently Asked Questions

How to Use Lifestyle Layout?

According to Facebook, the Lifestyle Layout template is available in Canvas’ collection format as a full-screen experience.

Photo Courtesy of Facebook

Additionally, the template includes call-to-action buttons and store locator maps to encourage and prompt users to purchase your product.

Benefits of using Facebook’s New Lifestyle Layout

The integration of Facebook’s New Lifestyle Layout into Canvas Collection Ads brings a host of compelling benefits for advertisers.

  • More immersive and engaging experience: The Lifestyle Layout uses lifestyle imagery to create a more immersive and relatable ad experience. This can help capture users’ attention and keep them engaged with the ad.
  • Increased click-through rate (CTR): The Lifestyle Layout has been shown to increase click-through rates (CTR) for Canvas Collection Ads. This is because the more immersive and engaging ad experience can make users more likely to click on the ad to learn more.
  • Improved conversion rates: The Lifestyle Layout can also help to improve conversion rates for Canvas Collection Ads. This is because the more engaging ad experience can make users more likely to take the desired action, such as signing up for a newsletter or purchasing.
  • Enhanced brand awareness: The Lifestyle Layout can also help to enhance brand awareness for businesses. This is because a more immersive and engaging ad experience can leave a lasting impression on users.
  • Easy to use: The Lifestyle Layout is easy to use and can be customized to fit the needs of any business.
  • Wide reach: Canvas Collection Ads can be seen by users worldwide, making them a great way to reach a global audience.

Best Practices for New Lifestyle Layout

Visual Storytelling

Craft a compelling narrative that flows seamlessly across images and videos. Use each canvas to tell a part of your brand’s story, guiding users through a visually captivating journey.

Concise Captions

Accompany your visuals with concise and impactful captions. Clearly communicate the value and message of your ad to enhance user understanding.

Interactive Elements

Incorporate interactive elements, such as product tags or buttons, to encourage user engagement. Allow users to explore products or services directly within the ad.

Consistent Branding

Maintain consistent branding elements, such as color schemes and logos, to reinforce brand identity and recognition.

Mobile Optimization

Since Facebook is heavily used on mobile devices, ensure your Canvas Collection Ads are optimized for mobile viewing. Test your ads on various devices to guarantee a seamless experience.

Call to Action (CTA)

Include a clear and compelling CTA that guides users on what to do next. Whether it’s to shop, learn more, or sign up, make the desired action evident.

Testing and Optimization

Regularly monitor the performance of your Canvas Collection Ads using Facebook’s analytics tools. Identify what’s working and iterate on your campaigns to optimize results.

A/B Testing

Experiment with different variations of your Canvas Collection Ads to determine what resonates best with your target audience. Test different visuals, captions, and interactive elements to refine your approach.

Additional Enhancements for Collection Ads

Facebook also announced additional updates for Canvas’ collection ads.

The first, Engagement Custom Audience, allows advertisers to retarget users who have previously clicked on a collection ad.

The second update, the Store Visits Objective, allows advertisers to use their collection ads to drive store visits and in-store sales.

Finally, a new enhanced tracking feature gives advertisers the ability to track the performance of their products featured in collection ads, specifically in regards to traffic flow to the business’ website or app.

The new Lifestyle Layout will be available to advertisers sometime this month.

Conclusion

In the dynamic world of digital advertising, staying ahead of the curve is essential.

Facebook’s new lifestyle layout, coupled with the immersive power of Canvas Collection Ads, presents a golden opportunity for advertisers to break through the noise and make a lasting impact.

By leveraging this innovative combination, brands can create engaging, personalized, and visually stunning narratives that resonate with users on a deeper level.

Frequently Asked Questions

What is the Lifestyle Layout?

The Lifestyle Layout is a new template for Canvas Collection Ads that makes it easy for businesses to create engaging and effective ads. The Lifestyle Layout features lifestyle imagery, such as people, places, and experiences, that can be used to create a more immersive and relatable ad experience.

How do I use the Lifestyle Layout?

To use the Lifestyle Layout, you will need to create a Canvas Collection Ad. Once you have created your ad, you can select the Lifestyle Layout from the template options. You can then add your images, videos, and text to the ad.

When should I use the Lifestyle Layout?

The Lifestyle Layout is a good choice for businesses that want to create engaging and compelling ads that can help them reach their marketing goals. The Lifestyle Layout is especially well-suited for businesses that sell products or services that are related to lifestyle, such as fashion, travel, or food.

How does the New Lifestyle Layout enhance the effectiveness of Canvas Collection Ads?

The New Lifestyle Layout amplifies the impact of Canvas Collection Ads by providing a larger canvas for storytelling. The immersive design ensures that users engage with content more captivatingly and interactively, leading to higher brand recall and longer interactions. The personalized delivery of ads within the layout also ensures they reach the right audience at the right time.

Related Articles:

  • How to Use Stock Photos for Facebook Ads
  • Why Can’t I Edit or Create Facebook Ad Campaigns?
  • 3 Ways to Create Facebook Ads That Stop Users Mid Scroll
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About Anna Hubbel

Anna Hubbel is a contributing writer for the AdvertiseMint Advertising Blog and writes about trending digital advertising topics, including news stories, how-to guides, and detailed marketing strategies regarding Facebook Ads, Instagram Ads, TikTok Ads, Snapchat Ads, YouTube Ads , Amazon Ads, Google Ads, and Pinterest Ads. Anna has written columns for OnStage Blog, a theater-themed website and has experience as a videographer, photographer, and web designer. Anna earned her Bachelor’s degree in Communication from Saint Vincent College and a Master of Arts degree in Communication, with a focus on organizational communication, from the College at Brockport. Anna ensures that AdvertiseMint produces high quality content for businesses looking to hire a digital advertising agency.

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