November 29, 2017
Doesn’t it just warm your heart to think that something someone purchases from your business may be given as a thoughtful gift this holiday season? Make it happen while also getting the most out of your ad campaign with these four Facebook tips.Make your products someone else's gift by using @Facebook's 4 ad tips. #holidayadvertising Click To Tweet
1. Show Off Your Products (AKA, Potential Gifts)
Window shopping is primarily done on mobile devices these days. Just as you would perfect your store display, so should you make a stellar digital showcase.
Facebook offers multiple ad types for showcasing your products, such as Canvas, Collection Ads, and Carousel Ads.
- With Canvas, you can create a full-screen, immersive experience through videos and images.
- Collection ads allow you to include multiple related ads directly below your video, image, or slideshow, with a Lifestyle Layout that can bring ads to life.
- Finally, with Carousel ads, you can play with highlights and storytelling elements that develop in subsequent Carousel cards.
2. Use Online Discovery to Drive In-Store Traffic
Facebook Business suggests using the Store Visits objective to drive in-store traffic. This objective helps you reach customers located near your brick-and-mortar store whose online activity suggests they would be interested in your business.
Additionally, you can easily share store hours and contact information with nearby customers.
3. Always Be Aware of Your End Goal
This means deciding what it is that you want to measure (e.g., website visits, conversions, etc.) and using that measurement to guide you through the duration of your campaign. Measurements allow you to determine what is working, who it’s working with, and how you can make your campaign better so that you can reach customers most likely to respond to your ads. Keep your ad objectives in mind throughout your entire campaign so that you can gather insights and refine your ad decisions.
Facebook Pixel is an effective measurement tool that can help you track consumer activity on your website.
4. Maximize Your Return on Ad Spend
Facebook Business says you should only make bids that cater to your desired result. Additionally, you should make your daily average budget five times greater than your bid. Facebook explains that doing so gives you wiggle room for assembling more conversion data for each individual ad. As a result, you get better conversion predictions and, subsequently, you will be able to achieve your end goal. Facebook says budgets that fall short typically result in under-delivered ads, and therefore make it more challenging to garner conversions.
Another important bidding note by Facebook Business is bidding at the right value. In other words, do not underbid. Facebook advises that you bid the amount you are willing to pay per conversion. By bidding at the right price with your measurement or ad objective in mind, you make it easier for Facebook to deliver ads to customers most likely to buy your product.
May your business be merry and bright this holiday season as you encourage people to make your product a part of their gift-giving festivities.