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You are here: Home / Facebook / Facebook Image Dimensions and Ad Specs

September 22, 2016

Facebook Image Dimensions and Ad Specs

From profile layout to post organization to tools, Facebook is constantly renovating and updating its platform. One of the most important layout features to keep up with is Facebook’s image dimension and specs. Ask any Facebook marketing agency: Using the wrong dimensions for your Facebook profile or ads results in unappealing images that users scroll straight past. Whether you’re trying to increase engagement on your Facebook page or you’re hoping to bring in more clicks and conversions for a specific ad campaign, professionals recommend getting it right by following Facebook’s image dimensions and ad specs listed below.

App Installs/Engagement

Design Specs

Image Size: 1,200 x 628 pixels
Image Ratio: 1.9:1
Text: 90 characters

Display Specs

Desktop News Feed

Image: 470 x 246 pixels
App name title: 25 characters
Text: 90 characters

Mobile News Feed

For mobile devices with screen pixels of 1,136 x 640 pixels

Image: 560 x 293 pixels
App name title: 32 characters
Text: 110 characters
Right Column
Image: 254 x 133 pixels
App name Title: 25 characters
Text: 90 characters

Video

Design Specs

Thumbnail Image: 1,200 x 675 pixels
Text: 90 characters
Video: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan
Recommended Aspect Ratio: 1.33:1 / 4:3 / SDTV, 1.375:1 / film, 1.77 / 16.9 / HDTV, 1.85:1 / Film, 2:39:1 or 2:40:1 / Widescreen no pillar boxing or letter boxing
Audio: Stereo AAC audio compression, 128kbps + preferred
File Size: 4GB max
Bitrate: No limit to bitrate file if you’re using two pass encoding as long as your file doesn’t exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p.
Length: 30fps max

Display Specs

Desktop News Feed

Image: 470 pixels wide
Text: 500 characters

Mobile News Feed

For mobile devices with screen pixels of 1,136 x 640 pixels
Image: 560 pixels wide
Text: 110 characters

Right Column

Image: 254 x 143 pixels
Text: 90 characters

Photo

Design Specs

News Feed image size: 1,200 x 900 pixels
News Feed image ratio: 4:3
Right column image size: 254 x 133 pixels
Right column image ration: 1.9:1
Text: 90 characters

Display Specs

Desktop News Feed
Image: up to 470 pixels wide, 470 pixels tall
Text: 500 characters

Mobile News Feed

Image: Up to 626 pixels wide, 840 pixels tall
Text: 110 characters

Right Column

Image: 254 x 133 pixels
Text: 90 characters

Carousel

Design Specs

Image size: 600 x 600 pixels
Image ratio: 1:1
Text: 90 characters
Headline: 40 characters
Link description: 20 characters

Display Specs

Desktop News Feed

Image: 300 x 300 pixels
Text: 500 characters
Headline: 1-2 lines
Link description: 1 line

Mobile News Feed

Image: 460 x 460 pixels
Text: 120 characters
Headline: 1-2 lines
Link description: 1 line

Right Column

Image: 125 x 125 pixels
Text: 90 characters
Headline: 25 characters

Lead Generation

Design Specs

Image size: 1,200 x 629 pixels
Image ratio: 1.9:1
Text: 90 characters
Headline: 25 characters
Link description: 30 characters

Display Specs

Desktop News Feed

Image: 470 x 246 pixels
Text: 500 characters
Headline: 1-2 lines
Link description: 2-3 lines

Mobile News Feed

Image: 560 x 292 pixels
Text: 110 characters
Link description: 1 line

Offer Claims

Design Specs

Image size: 1,200 x 628 pixels
Image ratio: 1.9:1
Offer title: 90 characters

Display Specs

Desktop News Feed

Image: 470 x 246 pixels
Text: 90 characters
Offer title: 25 characters

Mobile News Feed

Image: 560 x 292 pixels
Text: 90 characters
Offer title: 25 characters

Right Column

Image: 254 x 133 pixels
Text: 90 characters
Offer title: 25 characters

Clicks to Website: Links/Website Conversions

Design Specs

Image size: 1,200 x 628 pixels
Image ratio: 1.9:1
Text: 90 characters
Headline: 25 characters
Link description: 30 characters

Display Specs

Desktop News Feed

Image: 470 x 246 pixels
Text: 500 characters
Headline:1-2 lines
Link description: 2-3 lines

Mobile News Feed

Image: 560 x 292 pixels
Text: 110 characters
Headline: 1-2 lines
Link description: 1 line

Right Column

Image: 254 x 133 pixels
Text: 90 characters
Headline: 25 characters

Events Responses

Design Specs

Image size: 1,200 x 444 pixels
Image ratio: 2.7:1
Text: 90 characters
Headline: 25 characters

Display Specs

Desktop News Feed

Image: 470 x 174 pixels
Text: 500 characters
Headline: 25 characters

Mobile News Feed

Image: 560 x 208 pixels
Text: 120 characters
Headline: 25 characters

Right Column

Image: 254 x 94 pixels
Text: 90 characters
Headline: 25 characters
Page name: up to 1 line

Page Likes

Design Specs

Image size: 1,200 x 444 pixels
Image ratio: 2.7:1
Text: 90 characters
Headline: 25 characters

Display Specs

Desktop News Feed

Image: 470 x 174 pixels
Text: 90 characters
Page category: up to 1 line

Mobile News Feed

Image: 560 x 208 pixels
Text: 110 characters
Page category: up to 1 line

Right Column

Image: 254 x 94 pixels
Text: 90 characters
Headline: 25 characters
Page category: up to 1 line

Page Post Engagement: Text

Design Specs

Text: 500 characters

Wrapping Up

Knowing and understanding Facebook’s image dimension and specs for ads is important to make sure every dollar you spend counts. Whether you’re creating a political ad on Facebook, advertising beauty products, or your own personal brand as an influencer, use this information to make the best sponsored Facebook content possible!

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Article by Anne Felicitas / Facebook

About Anne Felicitas

Possessing five years of digital writing experience, Anne Felicitas is the blog editor of AdvertiseMint, a Facebook advertising agency that specializes in Facebook and Instagram ad management. Anne writes content and oversees a team of freelance writers and contributors, ensuring the AdvertiseMint blog regularly produces both short- and long-form content related to social media, marketing, and advertising.

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