From profile layout to post organization to tools, Facebook is constantly renovating and updating its platform. One of the most important layout features to keep up with is Facebook’s image dimension and specs. Ask any Facebook marketing agency: Using the wrong dimensions for your Facebook profile or ads results in unappealing images that users scroll straight past. Whether you’re trying to increase engagement on your Facebook page or you’re hoping to bring in more clicks and conversions for a specific ad campaign, professionals recommend getting it right by following Facebook’s image dimensions and ad specs listed below.
App Installs/Engagement
Design Specs
Image Size: 1,200 x 628 pixels
Image Ratio: 1.9:1
Text: 90 characters
Display Specs
Desktop News Feed
Image: 470 x 246 pixels
App name title: 25 characters
Text: 90 characters
Mobile News Feed
For mobile devices with screen pixels of 1,136 x 640 pixels
Image: 560 x 293 pixels
App name title: 32 characters
Text: 110 characters
Right Column
Image: 254 x 133 pixels
App name Title: 25 characters
Text: 90 characters
Video
Design Specs
Thumbnail Image: 1,200 x 675 pixels
Text: 90 characters
Video: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan
Recommended Aspect Ratio: 1.33:1 / 4:3 / SDTV, 1.375:1 / film, 1.77 / 16.9 / HDTV, 1.85:1 / Film, 2:39:1 or 2:40:1 / Widescreen no pillar boxing or letter boxing
Audio: Stereo AAC audio compression, 128kbps + preferred
File Size: 4GB max
Bitrate: No limit to bitrate file if you’re using two pass encoding as long as your file doesn’t exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p.
Length: 30fps max
Display Specs
Desktop News Feed
Image: 470 pixels wide
Text: 500 characters
Mobile News Feed
For mobile devices with screen pixels of 1,136 x 640 pixels
Image: 560 pixels wide
Text: 110 characters
Right Column
Image: 254 x 143 pixels
Text: 90 characters
Photo
Design Specs
News Feed image size: 1,200 x 900 pixels
News Feed image ratio: 4:3
Right column image size: 254 x 133 pixels
Right column image ration: 1.9:1
Text: 90 characters
Display Specs
Desktop News Feed
Image: up to 470 pixels wide, 470 pixels tall
Text: 500 characters
Mobile News Feed
Image: Up to 626 pixels wide, 840 pixels tall
Text: 110 characters
Right Column
Image: 254 x 133 pixels
Text: 90 characters
Carousel
Design Specs
Image size: 600 x 600 pixels
Image ratio: 1:1
Text: 90 characters
Headline: 40 characters
Link description: 20 characters
Display Specs
Desktop News Feed
Image: 300 x 300 pixels
Text: 500 characters
Headline: 1-2 lines
Link description: 1 line
Mobile News Feed
Image: 460 x 460 pixels
Text: 120 characters
Headline: 1-2 lines
Link description: 1 line
Right Column
Image: 125 x 125 pixels
Text: 90 characters
Headline: 25 characters
Lead Generation
Design Specs
Image size: 1,200 x 629 pixels
Image ratio: 1.9:1
Text: 90 characters
Headline: 25 characters
Link description: 30 characters
Display Specs
Desktop News Feed
Image: 470 x 246 pixels
Text: 500 characters
Headline: 1-2 lines
Link description: 2-3 lines
Mobile News Feed
Image: 560 x 292 pixels
Text: 110 characters
Link description: 1 line
Offer Claims
Design Specs
Image size: 1,200 x 628 pixels
Image ratio: 1.9:1
Offer title: 90 characters
Display Specs
Desktop News Feed
Image: 470 x 246 pixels
Text: 90 characters
Offer title: 25 characters
Mobile News Feed
Image: 560 x 292 pixels
Text: 90 characters
Offer title: 25 characters
Right Column
Image: 254 x 133 pixels
Text: 90 characters
Offer title: 25 characters
Clicks to Website: Links/Website Conversions
Design Specs
Image size: 1,200 x 628 pixels
Image ratio: 1.9:1
Text: 90 characters
Headline: 25 characters
Link description: 30 characters
Display Specs
Desktop News Feed
Image: 470 x 246 pixels
Text: 500 characters
Headline:1-2 lines
Link description: 2-3 lines
Mobile News Feed
Image: 560 x 292 pixels
Text: 110 characters
Headline: 1-2 lines
Link description: 1 line
Right Column
Image: 254 x 133 pixels
Text: 90 characters
Headline: 25 characters
Events Responses
Design Specs
Image size: 1,200 x 444 pixels
Image ratio: 2.7:1
Text: 90 characters
Headline: 25 characters
Display Specs
Desktop News Feed
Image: 470 x 174 pixels
Text: 500 characters
Headline: 25 characters
Mobile News Feed
Image: 560 x 208 pixels
Text: 120 characters
Headline: 25 characters
Right Column
Image: 254 x 94 pixels
Text: 90 characters
Headline: 25 characters
Page name: up to 1 line
Page Likes
Design Specs
Image size: 1,200 x 444 pixels
Image ratio: 2.7:1
Text: 90 characters
Headline: 25 characters
Display Specs
Desktop News Feed
Image: 470 x 174 pixels
Text: 90 characters
Page category: up to 1 line
Mobile News Feed
Image: 560 x 208 pixels
Text: 110 characters
Page category: up to 1 line
Right Column
Image: 254 x 94 pixels
Text: 90 characters
Headline: 25 characters
Page category: up to 1 line
Page Post Engagement: Text
Design Specs
Text: 500 characters
Wrapping Up
Knowing and understanding Facebook’s image dimension and specs for ads is important to make sure every dollar you spend counts. Whether you’re creating a political ad on Facebook, advertising beauty products, or your own personal brand as an influencer, use this information to make the best sponsored Facebook content possible!
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