AdvertiseMint

Grow your business with Facebook, Instagram & TikTok advertising. Let's talk 844-236-4686.

  • Home
  • Services
    • Facebook Advertising Agency
    • Advertising Agency for Amazon
    • TikTok Advertising Agency
    • Google Ads Advertising Agency
    • Instagram Advertising Agency
    • Snapchat Advertising Agency
    • LinkedIn Advertising Agency
    • Spotify Advertising Agency
    • Pinterest Advertising Agency
    • YouTube Advertising Agency
  • Pricing
  • Blog
  • About
  • Contact
  • 844-236-4686
  • Get Started
You are here: Home / Marketing / 4 Ways Advertisers Can Prepare for the 2017 Holiday Season

August 28, 2017

4 Ways Advertisers Can Prepare for the 2017 Holiday Season

‘Tis the season to start thinking about your holiday advertising strategy. According to an eMarketer forecast, U.S. retail ecommerce sales will increase by 16.6% when the 2017 holiday season arrives. Comparatively, growth during the 2016 holiday season was only 14.3%. To top it off, 23.6% of full-year ecommerce sales, eMarketer estimates, will come from the months of November and December.

I know what you’re thinking. It’s far too soon to be thinking about the holidays already. But with this ecommerce forecast, it’s important to prepare early by creating a foolproof advertising plan to ensure you make a big impression and to fully reap the benefits of these numbers.

Here’s a list of ways you can start preparing for a successful holiday season in 2017.

1. Serve Holiday Ads a Few Months Early

Perhaps you offer a discount on holiday decorations if shoppers buy now. Or maybe you want to give shoppers a taste of what to look for as the holidays get closer. You don’t want to overwhelm consumers with holiday ads so far in advance, but a few here and there a few months in advance gives them something to remember once the holidays are actually here. It also helps your ad stand out among competitors who might not be advertising for the holidays just yet.

2. Create a Theme or Niche Slogan

Screenshot Courtesy of Coca-Cola

You may recall Coca-Cola’s A Coke for Christmas campaign last year. It was a simple yet impactful concept that gave consumers a warm, fuzzy feeling whenever they watched a holiday Coke commercial. Coming up with a catchy theme, concept, or niche for your campaign will help consumers take notice of your holiday ads. Start thinking now about these types of campaign ideas.

4. Use Facebook’s Canvas to Fill Your Ads with Holiday Magic

There are many visuals that we associate with the holidays. Take those visuals and make them magical in an immersive and interactive Canvas ad. You can’t just rely on TV ads to reach consumers. With a Canvas ad, consumers can enjoy the visual experience of your holiday ads straight from their mobile device. Mobile ads should be particularly heightened during the 2017 holiday season; make the most of the social media resources available to you.

5. Explore Holiday Specific Snapchat Filter Options

Help consumers enjoy holiday spontaneity with custom holiday filters or geofilters. Show them that your business, brand, or product is fun and savvy with the times, as well as full of holiday spirit. The more fun or endearing the filter, the more likely your ad will stick with them.

Use our Complete Guide to Snapchat Ad Targeting to optimize your audience reach during the holiday season.

For specific examples of past successful holiday ads, see “Top 10 Holiday Ads That Win.”

Do you agree with my list? Tell me what you think in the comments section below!

Comments

comments

Article by Anna Hubbel / Marketing / ad copy, advertisemint, advertising copy, brian meert, canvas ads, facebook canvas, holiday ads, holiday advertising guide, holiday magic, snapchat filters, snapchat guide, social media ad agency, social media advertising agency

About Anna Hubbel

Anna Hubbel is a contributing writer for AdvertiseMint. Anna writes about trending digital advertising topics, including news stories, how-to guides, and detailed marketing strategies. She works as a freelance writer, having written columns for OnStage Blog, a theater-themed website, as well as other blogs. She also has experience as a videographer, photographer, and web designer. Anna earned her bachelor’s degree in Communication from Saint Vincent College in 2014. She earned a Master of Arts degree in Communication, with a focus on organizational communication, from the College at Brockport in 2019.

Complete Guide to Facebook Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.

Speak with an Advertising Specialist

Want to learn more about what advertising platforms are best for growing your business.

Schedule a FREE call with our experts. 

Ad Targeting Infographics

  • Amazon DSP Ad Targeting
  • Facebook Ad Targeting 
  • Hidden Facebook Ad Targeting
  • LinkedIn Ad Targeting
  • Snapchat Ad Targeting
  • Digital Ad Platform Policies
Hear the Audiobook FREE on Audible

Browse by Platform

  • Facebook
  • TikTok
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn
  • Snapchat
  • Pinterest
  • Amazon
  • Google

Popular Articles

(Updated 2021) How to View What Your Facebook Profile Looks Like to Others

How to Make Money on TikTok

New Instagram Sorting Feature Shows Who Appears on Your Feed the Most

12 Ways to Become TikTok Famous

Here’s Where Instagram Keeps All the Posts You Liked

How to Hide Your Facebook Post from a Specific Person

Instagram’s Warning Notification Gives At-Risk Accounts a Second Chance

6 Important Marketing Theories and How to Apply Them on Social Media Campaigns

35 Banned and Restricted Products You Can’t Advertise on Facebook

The Best Time to Post on TikTok, According to Data

AdvertiseMint

  • Home
  • About
  • Careers
  • Blog
  • Definitions
  • Programs
  • FAQ
  • Press
  • Phishing Scam
  • Sitemap

NEWSLETTER

Get expert insights and latest news in digital advertising every week

NEWSLETTER

Certifications



advertisemint google partner     

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Facebook Advertising | Instagram Advertising | Google Advertising | Amazon Advertising | Pinterest Advertising | Tiktok Advertising
Terms and Conditions | Privacy Policy | Cookie Policy
© 2021 AdvertiseMint All Rights Reserved.