The Facebook Canvas Ad

Canvas ads don’t just sell—they take you to an immersive, interactive experience.

Unlike Facebook’s Single Image ad or Carousel ad, Canvas ads, once clicked, unfolds to full-screen on your mobile phone. Once you’re in the world of Canvas, you can swipe up, down, left or right or zoom in and out to follow the ad’s narrative. Each of the ad’s creative, whether it be an image or a video or a combination of both, can, if desired, include links to your landing page, call-to-action buttons, and headlines. With a Canvas ad you can:

• Link multiple canvases for a microsite-like effect
• Include a call-to-action button
• Choose a combination of capabilities to better tell your story
• Sequence your story or canvases to drive customers through your marketing funnel
• Remarket to high-interest customers who opened your Canvas

If you want to create a Canvas ad, make sure to use one of the following Facebook advertising objectives:

• Website Clicks
• Website Conversions
• Mobile App Installs
• Mobile App Engagement
• Video Views
• Brand Awareness
• Page Post Engagement

And, as always, follow Facebook’s ad specs.

It’s possible that you haven’t seen a Canvas ad on your news feed before—it’s not hard to imagine why. Unlike your regular Single Image, Video, Slideshow, and Carousel ads, Canvas ads are more complex and more expensive to create. Businesses’ apprehension of creating Canvas ads likely explains its absence on Facebook. However, that does not indicate that Canvas ads are ineffective ads. In fact, many bigger companies such as Coca Cola, Lowe’s and ASUS used Canvas ads with success.

If you want an ad that’s immersive, visual, and fast, then canvas ads are the ads for you.

Would you ever use the Canvas format? Leave your comments below or share link to friends. 

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