We know it can be crazy to keep up to date on the latest in Facebook ads, so we created a massive list of resources to help you find and connect with the information you need. Please share with others if you find this useful. Enjoy!
Table of Contents
GETTING STARTED WITH FACEBOOK
Facebook BluePrint
Facebook has put their best training into 34 in-depth online courses available to anyone with a Facebook account. So whatever your business goals, you can get the most from Facebook, build your best campaigns and see your best results. Training is accessible on desktop or mobile, 24×7, so you can learn when and where you need.
Ultimate Guide to Facebook Ads Book ($17.32 on Amazon)
Authored by Perry Marshall, a legend in the digital advertising world, this book is packed full of information about starting out with Facebook ads. Note: The Facebook ad platform has gone through many updates since this book was published.
Facebook Ads Community
Facebook’s Help Community is a place where people can ask and answer each other’s questions about Facebook features.
Facebook Go
Facebook Go helps advertisers learn how to get the most from their advertising spend on Facebook. Businesses that invest $25 or more per day on their ads for 30 days will be able to work with a dedicated Ads Specialist to grow their business.
FB Start
Fbstart is a new program from Facebook designed to help early stage mobile startups build and grow their apps. FbStart provides startups with an exclusive community, worldwide events, mentorship from Facebook, and up to $80,000 in free tools and services. FbStart members have access to a variety of opportunities to engage directly with the Facebook team.
Facebook Business on YouTube
The official YouTube channel for Facebook business has powerful training on many of the topics relevant to Facebook ads.
Facebook Fit
Facebook hosts events across the U.S. to help small businesses achieve success.Facebook Fit events are designed to serve all types of small businesses. Look to this page for schedules and updates.
The Beginner’s Guide To Facebook Advertising
Just starting out, this guide by AdEspresso will get your Facebook ads up and running in no time.
The AdStage Guide to Facebook Ads
This getting started guide was prepared by AdStage and does a good job of showing the ABC’s of setting up your first Facebook ad account.
The Evergreen Guide to Facebook Ads Optimization
This digital guide by AdEspresso covers defining your campaign goals and strategies, Facebook ads A/B testing, Facebook ad design optimization and Facebook ad targeting optimization.
Video Views, a Facebook Ads Tutorial
This step by step tutorial will help you through the entire process of creating video ads.
Facebook Video Ads
Videos on Facebook help you to become at the center of daily discovery. People return to Facebook’s News Feed on average 14 times a day. It allows you to show your video to more people who matter to you and target real people based on their interests, behaviors, age, gender and location. All by reaching people across all devices. Video ads works across desktop and mobile platforms.
Facebook on YouTube
The Official YouTube channel for Facebook highlights their videos and commercials.
Facebook Careers
Working at Facebook means doing what you love. Facebook hires trailblazers, hackers and pioneers. They look for people who can solve challenging problems, make a real impact and build something big.
FACEBOOK PROGRAMS
Marketing Developer Group Page
This is a community of Facebook Marketing Developers who share valuable information and advice. The group keeps you updated on all the newest additions. You can also find many resourceful documents in their page such as; Webinar Schedules, FAQs, Reports, etc.
Marketing API Page
With the Marketing API, you can programmatically access Facebook’s advertising platform from your own advertising tools. The Marketing API enables developers to use all the same functionality as Facebook tools within a custom solution. There are three standard access levels to choose from; Development Access, Basic Access, and Standard Access. You are able to use development access to gauge complexity, scope recourses, project returns, and share prototypes with stakeholders.
Facebook Ads Management API Page
Ads Management API gives you guides on how to use Facebook ads to communicate with your existing customers and reach new ones. Each guide outlines Facebook’s ads products to help you achieve your advertising goals. Everything from Page Posts, Video Ads, Multi-product Ads, App Ads, Local Awareness, to Homepage Ads via API.
Facebook Ads for Apps
Grow your app by reaching a larger audience and increasing your installs. Get discovered with mobile ads to drive app installs, easily run ads with just a URL and drive app engagement with mobile ads.
Marketing API
With the Marketing API, you can programmatically access Facebook’s advertising platform from your own advertising tools. The Marketing API enables developers to use all the same functionality as Facebook tools within a custom solution. This blog is a great resource to explain and show you how.
Facebook SDK For Android
Facebook SDK helps you build engaging social apps and get more installs. It allows for people to sign in using their facebook log in. People using your app can share or send a message to Facebook. People can also like content in your app or share Custom Stories. They can send invites to friends from your app. You are able to Link posts, stories and requests shared from your app back to your app as well as handle links and send people to relevant parts of your app. Get data in and out of Facebook’s social graph. Query data, post new stories, upload photos, and more.
Upstart with Facebook: The Facebook Marketing API Hackathon
A chance to meet engineers and product managers behind Facebook Marketing APIs, as well as interface with Facebook Partner Managers who work with Facebook’s top Marketing Partners. Real time Q&A with engineers and product managers, business plan analysis from our business specialists, Idea exchange, new friends… and so much more!
Facebook Marketing Partner Innovation Awards
Facebook Marketing Partner Innovation Awards holds competitions within the Facebook community and looks for people solving the unique challenges of lucrative key verticals, including automotive, entertainment and media, financial services and consumer goods. Finalists, as well as the grand prize winner, receive Innovation Competition winner designation and co-marketing for their product, a trophy, featured status at key events, a press release and Facebook for Business blog feature.
FACEBOOK BLOGS
Facebook Business Blog
Get the latest news directly from Facebook about marketing, advertising, best practices and success stories. A great resource to keep tabs on what’s new with Facebook.
AdEspresso Facebook Ad Blog
When it comes to a blog with tips, tricks and best practices with Facebook ads, AdEspresso has it dialed in and produces some of the best content available.
Jon Loomer Facebook Ads Blog
Jon is a powerhouse when it comes to Facebook advertising. This blog is filled with resources and tips.
AdStage Facebook Ad Blog
AdStage offers a variety of articles on Facebook and best practices.
AdWeek Social Times – Facebook
This popular ad publication has a category specializing in the latest happens with Facebook and Facebook advertising.
3Q Digital – Facebook Ads Blog
This blog was formerly FacebookPPC but is now merged with 3Q and contains a lot of solid articles about Facebook ads.
Adphorus Facebook Ad Blog
This blog comes from a Facebook preferred marketing developer and covers a variety of topics relating to Facebook ads.
AdvertiseMint Facebook Ads Blog
This Facebook ad agency blog offers some “how-to” and informational blog articles relating to Facebook ads.
Stitcher Ads Facebook Blog
The corporate blog for Stitcher ads displaying a range of white papers, case studies, eGuides & Videos for Facebook ads.
ARTICLES
5 Facebook Live Content Ideas to Include in Your Social Strategy
This article featured in Digital Summit lists the ways you can use live videos into your social media campaigns. Not only does the article include actionable ideas, but it also features examples of live videos that are worthy of imitation.
Facebook will earn $3.8 Billion in video ads by 2017
Todd Spangler, a writer for Variety explores the growing trend of online video and how rapidly Facebook video ads are growing.
Facebook Ads During the Holidays
If you are stressed about the holidays, look into the blog to help you organize your ads around the holidays. You will find 5 key tips that will help you keep everything under control.
Grow your Online Business
Connect with all of the right people on Facebook, so they’ll be more likely to click through to your website and convert. With facebook you are reaching the right people and getting more for your money.
Learn about Facebook oCPM Bidding
This blog is a great resource that reviews each option and their common use to better understand how oCPM differs from the standard bid types. Optimized Cost Per Mille, is Facebook’s most flexible ad bid type to date. This CPM hybrid, allows an advertiser to set max bids based on their desired campaign outcomes (such as form fills, engagement, or app installs).
Facebook & Twitter will own 33% of the Digital Display Market by 2017
This article by eMarketer highlights the growing trend in social advertising while traditional media and paid search lose some ground.
Formulas and Strategies to Write Irresistible Ad Headlines
A great blog article that discusses the value of copywriting with Facebook ads and some formulas to keep in mind when writing your ads.
Killer Strategies to Improve your Facebook Conversion Rate
Need a quick refresher? Look to this blog post by AdEspresso to find 4 key strategies to help improve your conversion rate.
How to use Purchase Behavior to Category to Target Facebook Users
Your chances of reaching a consumer base that actually buys what you have to offer are slim if you do not. This post gives you all the knowledge you need on targeting purchase behavior.
Advanced Targeted Strategies for Performance Marketers
This page shows you how to make the most of every campaign with 4 simple tactics. Unlike Google Display ads which target people based on cookies, Facebook lets you define and reach the exact target audience you want. You’ll get the right eyes on your ads, while maximizing your time, budget and growth potential.
How to assign an Agency to Your Facebook Ads Account
Once you have your Facebook ad account set up through business manager, you may want to assign an agency to be able to work on your account. Here are the steps on how to assign an agency to your Facebook ad account in business manager.
6 Ways to use Facebook Custom Audiences
This is a great resource to figure out the best ways to use Facebook’s custom audience. This blog gives you six different ways to take advantage of using the custom audiences.
Facebook Ads Case Study: Dog Vacay
DogVacay creates a target audience made up of their existing customers by securely matching their audience lists on Facebook. They build their audience further by targeting people that resemble their current customers. Then they test which images and messages drive the most signups, refining their ads based on the results.
5 Lessons Learned from Running 2,652 Facebook Ad Campaigns
This is a great blog post about a Facebook ads team who managed 2,652 accounts who shares with readers five extremely useful lessons.
Why your next $1 should be spent on Facebook ads
This blog gives 15 different reasons why businesses should be utilizing their dollars in Facebook ads.
Quickstart Guide to Analyzing Performance in Facebook Ads
Wondering how your campaigns are doing? This AdStage blog discusses an overview of key metrics you should be watching for when monitoring your Facebook ad campaigns.
Understanding Relevancy Score
The relevance score is a magic number. It’s a score from 1 to 10 that, at first sight, will let you know how relevant an ad is to its audience. AdEspresso does a great job of providing tips and best practices based on data from 104,256 ads.
6 Creative Best Practices for Mobile Page Post Ads
This article provides some great examples and tips for optimizing your Facebook ad campaigns for mobile customers.
How to Target Facebook Ads Based on Email Address & Phone Number
This article by Wishpond will examine targeting your Facebook Ad to an existing email or phone number list. Dive into why it’s awesome, how it works, and how you’ll need to change your ads based on your new targeted audience.
4 Ways to Combat Facebook Ad Fatigue
In this article, Wishpond discusses the danger of Ad Fatigue and how you can use Ad Rotation to combat it. Discover how Facebook Ad Manager can help with Ad Rotation and identify the 4 most effective Ad Rotation strategy to ensure you know how, when, and why to act to optimize all your Facebook ads.
How to use the Facebook Ad Conversion Pixel to Track Ecommerce Checkouts
This Wishpond article discuss the benefits of Facebook Conversion Tracking for eCommerce businesses. It provides step by step instructions on how you can create and place a Conversion Tracking Pixel with Facebook Power Editor answers the five most frequently asked Conversion Tracking questions.
Killer Facebook Ads: Master Cutting-Edge Facebook Advertising Techniques Book ($22.01 on Amaon)
Marty Weintraub shows you Expert Facebook advertising techniques you won’t find anywhere else!
9 Things You Should Be Doing To Increase Your Facebook Ads Performance
Facebook ad products are developing each day and it’s a real challenge to keep up-to-speed. There is only one question on every marketer’s mind and this blog covers the top nine aspects that can be used to increase performance.
The Do’s and Don’ts Of Facebook Advertising
AdEspresso does a great visual job of showing you the do’s and don’t of Facebook advertising along with clear visuals.
100 Effective Facebook Post Ideas to Grow Your Business
This article from Design Wizard gives readers tips on the types of Facebook content to post for each stage of the sales funnel, top of the funnel, middle of the funnel, and bottom of the funnel.
TOOLS
Facebook Google Analytics URL Builder
With Google analytics URL builder, you can easily enter in your information to generate UTM variables and track your campaign accordingly. All you need to enter is the Website URL, Campaign Source, Campaign Medium, Campaign Name, Campaign Term, and the Campaign Content.
Facebook Ad Examples
This showcase of Facebook ads is a great resource when you’re looking for ideas. Filled with creative ideas for copywriting and ad design, this page lets you sort ads by type, industry and objectives. A great resource when you’re creating Facebook ads and looking for inspiration.
Estimate Average Cost Per Installs on Mobile Devices
Chartboost builds technology for mobile game developers and their app analytics give you full transparency into how your mobile advertising campaigns are performing so you can see exactly where your money is coming from. Leveraging this technology they have created a powerful tool that displays the average cost per install by country.
Is Facebook Ads right for me Quiz
This is a fantastic tool to you when you are searching for answers as to why you should be advertising on facebook. Take the quiz and find out exactly why you should be utilizing facebook ads.
Canva | Facebook Ad Image Creator
Design shouldn’t be hard but somewhere along the way we became bogged down with expensive, complicated software that put design out of reach for most people. Canva offers a simple way to design new Facebook ads along with other designs. They offer millions of images and drag and drop options. Plus, it’s free to use.
Facebook Bug Tool
There is a page on the Facebook Developer page called Tools & Support, this will be extremely beneficial to remain up to date with all of the bugs happening within the system in real time.
Agora Pulse
AgoraPulse if a Facebook page barometer that helps you stay on top of the latest trends in Facebook reach and engagement. It gives you insight on metrics such as monthly organic reach, monthly viral reach, fans reached, engagement, people talking about, and even negative feedback.
ADDITIONAL RESOURCES
- The 9 Ways the Pros are Benefiting from Power Editor (Email Required)
- The Ultimate Guide to Facebook Custom Audiences (Email Required)
- The Facebook Ads Experiment: 12 Tips to Crazy Engagement (Email Required)
However, if managing Facebook ads overwhelms you, you can always let us do all the dirty work. We provide services for Facebook advertising, Instagram advertising and Snapchat advertising. Contact us today!
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