There are so many benefits of Facebook ads, and numerous Facebook advertising objectives exist to optimize your ads for the best results. That’s a foundational piece of information that any Facebook ads agency will tell you. Choose reach and Facebook will serve your ads to the maximum amount of people in your audience. Choose local awareness and Facebook will attach a map to your ad, directing customers to your brick-and-mortar store. Choose app installs and Facebook will send people to the app store where they can download your app.
Each objective results in different ad functions and features. For instance, if you want to promote your app, you should choose the app installs objective, an objective that gets more people to engage with or install your app. With the app installs objective, you can do the following:
- Increase the number of people who install your app by directing them to the Apple App Store or the Google Play Store.
- Increase engagement from existing customers by encouraging them to use your app again (which can include directing them to a specific place within your app).
Table of Contents
What are App Install Ads?
Facebook app install ads are a specialized form of digital advertising offered by Facebook to promote the installation of mobile applications.
These ads leverage Facebook’s 2.98 billion user base and powerful targeting capabilities to reach specific audiences who are more likely to be interested in the advertised app.
With visually engaging graphics or videos, concise ad text, and a prominent “Install Now” call-to-action, these ads encourage users to download the app directly from app stores like Apple App Store or Google Play Store.
Facebook app install ads offer a streamlined and efficient way for app developers and businesses to boost app installations, enhance user engagement, and expand their app’s reach within the mobile.
How to create a Facebook ad for App Installs?
To create a Facebook ad for app installs, you will need to:
- Choose the “App Installs” objective.
- Select your target audience.
- Create your ad creative.
- Set your budget and schedule.
Which platforms support the app installs objective?
You can serve all app install ads on Facebook (mobile, desktop, news feed, and right column) and Instagram’s platform so long as your app is not included in the list of items Facebook prohibits advertising for. When creating an ad in Ads Manager, you can choose where you want to serve your ads in the “Placements” section.
Which ad formats can I use with the app installs objective?
An app install ad is eligible for the video, carousel, photo, and slideshow format. You can choose your format in the “Format” section when creating the ad. Note that some objectives are not eligible for all formats. For instance, the local awareness objective is ineligible for the canvas format.
Facebook ad specs
When creating a Facebook ad, follow these recommended ad specs.
Facebook Mobile App
Design Recommendations
Recommended image size: 1,200 x 628 pixels
Image ratio: 1.9:1
Text: 90 characters
Your image may not include more than 20% text.
Instagram Mobile App
Design Recommendations
Image ratio: 1:1
Image size: 1080 x 1080 pixels
Caption: Text only, 125 characters recommended
Technical Requirements
Image ratio: 1.9:1 to 1:1
Minimum resolution: 600 x 315 pixels (1.9:1 landscape) / 600 x 600 pixels (square)
Maximum resolution: 1936 x 1936 pixels
File type: .jpg or .png
Maximum size: 30MB
Caption: 2,200 characters Max
Your image may not include more than 20% text.
Instagram Mobile App Carousel
Design Recommendations
Image size: 1080 x 1080 pixels
Caption: Text only, 125 characters recommended
Technical Recommendations
Minimum number of images: 3
Maximum number of images: 5
Image ratio: 1:1
Minimum resolution: 600 x 600 pixels
Maximum resolution: 1936 x 1936 pixels
File type: .jpg or .png
Maximum size: 30MB per image
Your image should include minimal text.
Caption: Text only, max 300 characters
Desktop App
Design Recommendations
Recommended image size: 1,200 x 628 pixels
Image ratio: 1.9:1
Text: 90 characters
Your image should include minimal text.
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How does the Facebook App Installs ad objective work?
The Facebook app installs advertising objective works by showing your ad to people who are likely to be interested in installing your app. Facebook uses a variety of factors to determine who is likely to be interested in your app, including:
- Interests: Facebook uses your app’s category and keywords to determine the interests of people who are likely to be interested in your app.
- Demographics: Facebook uses your app’s target audience to determine the demographics of people who are likely to be interested in your app, such as their age, gender, and location.
- Past behavior: Facebook uses data about people’s past behavior, such as the apps they have installed, to determine who is likely to be interested in your app.
What are the best practices for Facebook App Install Ads?
1. Clear and Compelling Creative
Design visually appealing and attention-grabbing ad creatives that highlight your app’s key features, benefits, and value proposition. Use high-quality images or videos that resonate with your target audience and convey your app’s purpose.
2. Concise Ad Copy
Craft concise and persuasive ad copy that succinctly communicates the benefits of your app. Use clear language and a compelling call-to-action (CTA) that prompts users to take action and install the app.
3. Audience Targeting
Leverage Facebook’s detailed audience targeting options to reach customers who are most likely to be interested in your app. Define demographics, interests, behaviors, and connections that align with your app’s target user profile.
4. Set a Budget and Schedule
You can set a budget for your app installs ads and choose how long you want your ads to run. It’s essential to set budget levels that you are comfortable with and to track your results to see how well your ads are performing.
A/B Testing
Test different ad elements, such as images, headlines, ad copy, and CTAs, to identify what resonates best with your audience. A/B testing helps optimize your ads for higher conversion rates.
Conclusion
Facebook’s “App Installs” objective offers a valuable opportunity. This strong tool helps businesses boost their apps, connecting with users looking for what they provide.
As you start your app promotion, keep in mind that careful planning, creative thinking, and a focus on improvement will guide your campaign to achieve great results.
FAQs
What are Facebook app install ads?
A Facebook app install ad is a type of Facebook ad that is designed to get people to install your app. These ads can be shown on Facebook, Instagram, and Audience Network.
How does app install ad work?
When you create an app install ad on Facebook, you can choose to target your ad to specific demographics, interests, and even other apps that people have installed. Facebook will then show your ad to people who are likely to be interested in your app. If someone clicks on your ad and installs your app, Facebook will count that as an app install.
How much does it cost to run app install ads on Facebook?
The cost of running app install ads on Facebook depends on a number of factors, including your budget, your target audience, and the bidding strategy you choose. However, typically, app install ads are relatively inexpensive to run.
What are the benefits of using app install ads on Facebook?
- Increased brand awareness
- Generate leads
- Drive sales
- Improve customer retention
