Facebook’s Carousel Ads offer a creative format for engaging your audience with multiple images. However, to generate high click-through rates (CTRs), you need to pull your creative weight; Facebook doesn’t do all the work for you.
It all starts with what you want to accomplish with your Carousel Ad. What is the main message you want to convey? Once you’ve determined that, you can use the following tips to help increase your ads’ CTRs.
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Create a How-To Demonstration
Use your Carousel cards to create a how-to demonstration. Show your audience how to use your product. Each card can represent a step. One card will have step one, the second card will have step two, and so on. For example, if you’re promoting a curling iron, the first card might show how you would clip a strand of hair, followed by a second card that shows how to roll the iron, and a final card showing the end result.
Create a Story
Carousel Ads are a great storytelling format. Use the cards to tell a story about your product or service. One Carousel card will show one scene, the second will show another, and then the third another.
For example, Mini told a story with Carousel cards by creating a virtual tour of the Mini Hardtop 4 Door. The first card shows the outside of the vehicle, and then each following card takes the viewer to different places inside the vehicle.
Include Relevant Images
All the images you include in your Carousel cards should be relevant to the offer you are promoting. If you are promoting shoes and handbags, show your popular items on each Carousel card.
Use All Ad Elements
Take advantage of all the ad elements available for your Carousel Ad to add context and persuade your audience to click. For example, include relevant headlines, descriptions, and call-to-action buttons in your ad. This will give your audience extra information that interests them.
Keep in Mind Audience Relevance
If your ad isn’t relevant to the people you’re targeting, those people won’t click on it. For example, if you’re trying to get more gen Zs and millennials to buy your designer sunglasses, don’t use images of senior citizens wearing your products in your Carousel cards. Use images of gen Zs and millennials wearing them.
Make your Carousel Ads work for you with these five tips in mind. Your click-through rates will thank you.