The best way to grow any business through Facebook advertising is by building trust with users, aka potential customers. Well, this is true for any ad, really – even if you’re still contemplating whether you should make a Google ad vs a Facebook ad, trust is a huge component of making your it compelling. However, with the frequent discoveries of untrustworthy accounts distributing ads across social media, it can be challenging to make sure users know that you are a trustworthy business. To make sure your potential customers know that yours is, in fact, a trustworthy business, adhere to the following practices for creating trustworthy Facebook ads.
1. Eliminate Incorrect Grammar and Spelling Errors
If your ad copy has typos or incorrect grammar, users are not going to be impressed and will likely question your business’ credibility. In fact, one of the red flags that signaled an ad was a fake from Russia is grammatical errors. Avoid common grammatical errors that inexperienced copywriters make by double-checking and thoroughly proofreading your ad copy before publishing the ad.
2. Use High-Quality Images and Videos
Blurry or pixelated amateur photos or videos make your business look sloppy, unprofessional, and careless. Invest in making great video ads, as well as research how to make a top-notch photo. Your ad will be more polished as a result and will show customers that you know what you are doing.
3. Feature Customer Reviews on Your Ad Copies
To show customers you’re a trusted business, show them what others have said about their experiences with you. Including customer reviews in your ad both communicates that you are transparent and that others trust you. Do some research on how to grow customer reviews for your business.
4. Respond to Complaints in the Comments Section
Unfortunately, every business does receive a negative review now and then. However, by responding promptly to negative comments made on your ad, you can assure customers that you care and that you are able to address issues quickly and effectively. Use it as an opportunity to show the customer service skills of your business.
5. Do Not Include Misleading Information
Now more than ever, Facebook discourages and rejects ads that mislead users. Under no circumstances should you include any messages in your ad that are not 100 percent true and transparent. Strictly adhere to Facebook’s advertising policies for each ad you distribute for your business to ensure you are putting content out there that customers will trust.
Your ad may be a video or a single image. Maybe you’re creating a Facebook carousel ad or advertising on Facebook messenger. No matter what your ad format or objective is, remember: building trust is important, so don’t forget to keep it a priority in your campaign!