You’ve probably seen a plethora of blog posts about Facebook advertising. They tell you about all the nitty-gritty aspects, discuss the high-tech tools available, and praise the successes of doing it right. But you’re just starting out and want to know exactly what it is you can do right now. Here are six actionable tips to get you started as a beginner in Facebook advertising.
1. Create a Relevant Facebook Page for Your Business
First things first: create a Facebook page for your business. Give it a professional profile picture (such as your business logo), fill out the About section in full, upload photos of your products and employees, and give it a relevant username. In order to reap the benefits of Facebook advertising tools, such as Business Manager and Audience Network, you need to get your business seen on the network. It’s the best way to get exposure for your business.
2. Do Your Research
Jumping right in with a learn-as-you-go approach is a guaranteed way to waste time and money. There is a limitless number of Facebook advertising resources available. Take advantage of those resources and educate yourself on all the different aspects of Facebook advertising, such as targeting, ad formats, policies, management tools, and analytics.
3. Choose the Right Objective for Your Campaign
Facebook’s ad objectives allow you to build a campaign that delivers results for your goal. Determine what you want your campaign to do. Do you want to garner visits to your website, encourage users to share their contact information, or drive visits to your brick-and-mortar store? Choosing the wrong objective will result in campaign failure. If you don’t know the objectives you have available to you, see Facebook’s list of advertising objectives.
4. Define Your Audience
First, you want to easily describe the audience you want to target with your Facebook ads. For example, if you own a fashion retail store, your target audience should include fashionistas or teenage girls, to name a few. Once you describe your audience demographic, you can look at Facebook’s Custom Audience options, which will help drive desired outcomes based on your defined audience.
5. Study Your Competition
See what other businesses in your niche are doing in Facebook advertising. Take note of what works for them, what stands out, what you like, or what you don’t like. Getting inspiration and information from your competition will help you craft your own unique campaign.
6. Work with an Advertising Team
The best way to guarantee success in your Facebook advertising endeavors is to work with a professional and experienced advertising team. It ensures that you’re putting out high-quality ads from the get-go, generated with top-notch creativity and intellect.
To learn more about all the different elements and strategies involved in advertising with Facebook, check out The Complete Guide to Facebook Advertising.