AdvertiseMint

Grow your business with Facebook, Instagram & TikTok advertising. Let's talk 844-236-4686.

  • Home
  • Services
    • Facebook Advertising Agency
    • Advertising Agency for Amazon
    • TikTok Advertising Agency
    • Google Ads Advertising Agency
    • Instagram Advertising Agency
    • Snapchat Advertising Agency
    • LinkedIn Advertising Agency
    • Spotify Advertising Agency
    • Pinterest Advertising Agency
    • YouTube Advertising Agency
  • Pricing
  • Blog
  • About
  • Contact
  • 844-236-4686
  • Get Started
You are here: Home / Facebook / 6 Ways to Repurpose TV Ads for Facebook and Instagram

August 29, 2017

6 Ways to Repurpose TV Ads for Facebook and Instagram

Transferring a TV ad to Facebook and Instagram isn’t as easy as a simple upload. There are numerous details to consider, such as aspect ratios, duration, and message delivery. Additionally, there’s a difference in viewership expectations between traditional TV commercials and social media videos.

As opposed to social media videos, TV ads are viewed in a “forced view environment” of approximately 30 seconds. Viewers aren’t given the main point of the ad until the end. Facebook and Instagram video ads, on the other hand, need to cater to mobile devices and the fast-paced routines of their consumers.

Here’s How

Below are five ways you must do to repurpose your TV ads for Facebook and Instagram:

  1. Shorten the video to approximately 10 seconds. According to a Facebook research, 47% of a video’s value is delivered in the first three seconds and 74% in the first 10 seconds. If you create a video longer than 10 seconds, you lose your viewers’ interests.
  2. Communicate your message clearly from the get-go. Unlike a TV ad, you want to give your viewers the point of your ad while their attention is freshly attuned. In fact, your ad’s message should appear within three to ten seconds of the ad.
  3. Craft videos for sound off. Viewers should be able to easily interpret your message without sound. Use captions to allow viewers to understand your video without sound.
  4. Use the correct aspect ratio. If you can’t alter your TV ad to the optimal vertical 4:5 ratio for Instagram or a 2:3 ratio for Facebook, you may need to get creative. If you do have the 16:9 widescreen ratio, Facebook recommends experimenting with grids and stacked images. For instance, you can run two or more parallel storylines simultaneously by splitting the screen.
  5. Get your brand on the screen at the start. Again, the average social media viewer’s attention span is shorter when it comes to video content. Make your mark as early on as you can.
  6. Be creative with aesthetics and rhythm. This ties back to number two. Although you want your viewers to grasp your message without sound, they aren’t going to bother watching your video if it doesn’t give them anything visually pleasing. And if the content’s visual rhythm is too fast or too slow, your viewers are less likely to give your video much attention.

Keep this list in mind, and you’re well on your way to transferring over to a social-media video marketing campaign.

Comments

comments

Article by Anna Hubbel / Facebook

About Anna Hubbel

Anna Hubbel is a contributing writer for AdvertiseMint. Anna writes about trending digital advertising topics, including news stories, how-to guides, and detailed marketing strategies. She works as a freelance writer, having written columns for OnStage Blog, a theater-themed website, as well as other blogs. She also has experience as a videographer, photographer, and web designer. Anna earned her bachelor’s degree in Communication from Saint Vincent College in 2014. She earned a Master of Arts degree in Communication, with a focus on organizational communication, from the College at Brockport in 2019.

Complete Guide to Facebook Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.

Speak with an Advertising Specialist

Want to learn more about what advertising platforms are best for growing your business.

Schedule a FREE call with our experts. 

Ad Targeting Infographics

  • Amazon DSP Ad Targeting
  • Facebook Ad Targeting 
  • Hidden Facebook Ad Targeting
  • LinkedIn Ad Targeting
  • Snapchat Ad Targeting
  • Digital Ad Platform Policies
Hear the Audiobook FREE on Audible

Browse by Platform

  • Facebook
  • TikTok
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn
  • Snapchat
  • Pinterest
  • Amazon
  • Google

Popular Articles

(Updated 2021) How to View What Your Facebook Profile Looks Like to Others

How to Make Money on TikTok

New Instagram Sorting Feature Shows Who Appears on Your Feed the Most

12 Ways to Become TikTok Famous

Here’s Where Instagram Keeps All the Posts You Liked

How to Hide Your Facebook Post from a Specific Person

Instagram’s Warning Notification Gives At-Risk Accounts a Second Chance

6 Important Marketing Theories and How to Apply Them on Social Media Campaigns

35 Banned and Restricted Products You Can’t Advertise on Facebook

The Best Time to Post on TikTok, According to Data

AdvertiseMint

  • Home
  • About
  • Careers
  • Blog
  • Definitions
  • Programs
  • FAQ
  • Press
  • Phishing Scam
  • Sitemap

NEWSLETTER

Get expert insights and latest news in digital advertising every week

NEWSLETTER

Certifications



advertisemint google partner     

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Facebook Advertising | Instagram Advertising | Google Advertising | Amazon Advertising | Pinterest Advertising | Tiktok Advertising
Terms and Conditions | Privacy Policy | Cookie Policy
© 2021 AdvertiseMint All Rights Reserved.