Most entrepreneurs new to Facebook advertising begin with a Boosted Post. It is the easiest ad to create, after all. In fact, boosting a post does not involve most of the steps required to create a Facebook ad through Ads Manager. Because of its simplicity and ease, those who do not have a Facebook advertising agency to help them professionally should begin with boosted posts before dabbling with the more complex ad formats like canvas, single image, video, and carousel ads.
To learn how to create a Facebook Boosted Post, follow the steps below:
Step 1: Create post then boost
To create a Boosted Post, you must first write a regular Facebook post on either your fan page or business page. Note that you cannot create boosted posts from your personal Facebook account.
After writing your post, click the “Boost Post” button on the bottom.
Step 2: Choose your audience and budget
Choose your audience by adjusting who you want your post to target. If you’re new to audience targeting, consider reaching out to a Facebook marketing partner for help.
Afterward, proceed to the next section where you can adjust your budget.
Step 3: Choose payment method then set budget
Choose your preferred payment method. You can choose to pay with either your credit card or your Paypal account. After you’ve chosen your payment method, click “Set Budget.”
Step 4: Click “Publish”
You will see, as indicated by the highlight below, the budget amount next to the “Publish Button.” This confirms that your post is a boosted post. As soon as you publish, your post will be sent to Facebook for review. Once approved, Facebook will serve your post to your preferred audience.
Click “Publish” to publish your Boosted Post.
Step 5: You’re done!
Your post should appear on your Facebook timeline. If you want to cancel your post, simply delete it.
Did you find this How To article about creating a Facebook Boosted Post helpful and informative? Then you might be interested in discovering more about Facebook courses for beginners, or perhaps some interesting Facebook advertising statistics!