Do you want to track the performance of your Facebook ad campaigns? If so, you need to know your Facebook campaign ID.
Your Facebook campaign ID is a unique identifier that is assigned to each of your Facebook ad campaigns. It is used to track your campaign’s performance and identify it in reports.
What is a Campaign ID?
A campaign ID on Facebook Ads Manager is an automatically generated unique string of numbers associated with an ad campaign on Facebook. It is different from your account ID because it goes back directly to a specific ad campaign. Campaign IDs are also frequently shared in combination with ad and ad set IDs.
Where Do I Find My Campaign ID?
You will find your campaign ID in similar ways that you can find your ad IDs and ad set IDs. There are two methods in going ahead and doing so. For both of these methods, make sure your page role clearance is high enough to get this information.
The first way of finding your ID is through the custom columns in your Ads Manager. First, navigate to your Ads Manager if you are not already there. Then, move your cursor over to the dropdown menu in order to find the columns header and then choose “customize columns.” A header will then pop up with settings that you need to check off, including campaign ID. You can choose to save this as a preset under a name (while this is up to you, it might be a convenient idea in order to be able to frequently come back to and get your campaign ID numbers). Afterward, click apply and you should be able to see a campaign ID for every ad campaign.
You can also find your campaign ID through your address bar. Like in the previous step, the first thing you have to do is navigate to your Ads Manager page. Then, click on the campaign you want to open. From the URL, you should be able to find a string of numbers that is also your campaign ID.
Adeolu Eletu/ Unsplash
Why Do I Need My Campaign ID?
Campaign IDs are integral to keeping track of your ad campaigns. As time goes on and your business gets bigger and bigger, the number of ad campaigns you have done can get overwhelming. After a certain period of time, you will no longer remember which campaign yielded which results, and when doing an overview of your performance that quarter, you will have to go back and check.
Plus, if you are working for a client, you will definitely need the campaign IDs on hand to catch up to speed. It is a time-efficient way to communicate about big projects that have been undertaken.
Importance of Campaign Id
The Facebook Campaign ID, a seemingly innocuous alphanumeric code, holds a multitude of benefits that can significantly impact your digital advertising endeavors.
1. Precise Campaign Tracking
The Campaign ID provides a unique identifier for each campaign, allowing you to track and analyze the performance of individual campaigns with pinpoint accuracy.
This level of granularity empowers you to understand which campaigns are driving results and which might need adjustments.
2. Granular Data Analysis
By attributing specific metrics to each Campaign ID, you gain the ability to analyze data on a granular level. This depth of insight enables you to identify trends, patterns, and correlations that might otherwise be obscured in broader overviews.
3. Streamlined Troubleshooting
In the event of issues or discrepancies, the Campaign ID serves as a reliable breadcrumb trail. It helps you trace back to specific campaigns, enabling quicker troubleshooting and resolution, minimizing downtime and potential losses.
4. Efficient Comparison
When juggling multiple campaigns, the Campaign ID becomes a navigational compass. It enables you to easily compare the performance of different campaigns side by side, helping you make informed decisions about resource allocation and optimization strategies.
5. Exporting data
You can also use your Facebook campaign ID to export data from Facebook Ads Manager. This data can be used to analyze your campaigns in more detail or to share it with others.
6. Data-Driven Decision-Making
The Campaign ID facilitates data-driven decision-making by giving you a clear view of which campaigns are contributing most effectively to your objectives. This empowers you to allocate resources and budgets based on concrete performance metrics.
7. Customized Reporting
Creating tailored reports becomes more effective with the Campaign ID. You can filter and group data according to specific Campaign IDs, providing a comprehensive view of each campaign’s impact on various metrics.
A Glimpse into the Future
As digital advertising evolves, so does the role of the Campaign ID.
With technological advancements, the Campaign ID could potentially evolve to offer even more detailed insights and functionalities. As marketers, staying vigilant and adapting to dynamic changes is essential to remain at the forefront of effective campaign management.
FAQs
What is a Facebook campaign ID?
A Facebook campaign ID is a unique identifier that is assigned to each of your Facebook ad campaigns. It is a 15-digit number that starts with “AC”.
Why do I need a Facebook campaign ID?
You need your Facebook campaign ID to track the performance of your campaigns. You can use your campaign ID to see how many people saw your ad, how many people clicked on your ad, and how many people took the desired action (such as visiting your website or making a purchase).
You can also use your campaign ID to create reports in Facebook Ads Manager. These reports can help you to understand how your campaigns are performing and to make informed decisions about your advertising strategy.
What can I do with my Facebook campaign ID?
You can use your Facebook campaign ID to do the following:
- Track the performance of your campaigns.
- Create reports in Facebook Ads Manager.
- Export data from Facebook Ads Manager.
- Troubleshooting issues with your campaigns.
- Identify duplicate campaigns.
What happens if I lose my Facebook campaign ID?
If you lose your Facebook campaign ID, you can contact Facebook support for assistance. They will be able to help you find your campaign ID or generate a new one.
Can Campaign ID help troubleshoot issues with ad campaigns?
Yes, the Campaign ID can be a valuable tool for troubleshooting. If an issue arises, having the Campaign ID allows advertisers to pinpoint and analyze specific campaigns, making it easier to diagnose and resolve problems promptly.
