If your goal is to increase views and engagement on your Facebook posts, whether they be likes, shares, or comments, then you should choose “boost your post” as your Facebook advertising objective. This objective falls under the awareness category, a category that also includes the objectives local awareness, brand awareness, and reach, among several others.

Choosing “boost your post” as an objective in Ads Manager is another way of boosting your post through your Facebook business or fan page. Although the processes are different, the results are the same: Facebook boosts your posts, adhering to the budget, time frame, and targeting options you choose. While most entrepreneurs boost their post through their business or fan page (as it is the easiest method), advertisers boost posts through Ads Manager.

To boost a post through Ads Manager, you must first select the business or fan page account you want to connect to Ads Manager. You will then be able to select posts to boost from your chosen account.

Which platforms support the boost-your-post objective?

You can serve all boosted posts on Facebook and Instagram’s platform. When creating an ad in Ads Manager, you can choose where you want to serve your ads in the “Placements” section. Unfortunately, boosted posts are not eligible for placement on the Audience Network.

Which ad formats can I choose from in the boost-your-post objective?

Facebook does not provide format options for boosted posts as they are technically not ads. With boosted posts, you pay Facebook to show your regular Facebook posts to a targeted audience for a specific period of time.

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