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You are here: Home / Facebook / Facebook Is Removing Boost Options For Unused Posts

September 6, 2017

Facebook Is Removing Boost Options For Unused Posts

On August 24, Facebook Business announced that it is removing the ability to boost rarely used posts come September 15, 2017. The reason for this change, Facebook explained, is to optimize the advertising experience in ways that best zero in on a business’s marketing objectives.

For example, advertisers rarely boost posts such as notes, life events, and relationship status updates. In cases where these post types were boosted, Facebook found that they performed poorly in comparison to other ad formats.

Posts to Be Removed

Below is the full list of posts that advertisers will no longer be able to boost come September 15, as given by Facebook’s Advertiser Help Center (listed verbatim):

  • Boosting share of products from shops
  • Page sharing a shop, then boosting the story
  • Boosting a check-in on a map, at a restaurant, or in a city
  • Boosting the share of a note
  • Boosting the share of a poll
  • Boosting place recommendations
  • Boosting the share of cultural moments
  • Boosting the share of comments
  • Boosting change of a Profile picture
  • Boosting a file upload or share
  • Boosting a sports event
  • Boosting of a video or image uploaded through the Facebook camera
  • Boosting a post related to attending an event
  • Boosting the share of a video playlist
  • Boosting the status of watching a television show, movie, or other types of programming
  • Sharing an already sponsored post that is an app posting to a Page’s timeline, then boosting that story
  • Boosting a political endorsement

To ensure that your business page is getting the most value out of the Facebook advertising experience in ways that match your business goals, use Facebook’s Ad Manager, Power Editor, and Creative Hub.

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Article by Anna Hubbel / Facebook

About Anna Hubbel

Anna Hubbel is a contributing writer for AdvertiseMint. Anna writes about trending digital advertising topics, including news stories, how-to guides, and detailed marketing strategies. She works as a freelance writer, having written columns for OnStage Blog, a theater-themed website, as well as other blogs. She also has experience as a videographer, photographer, and web designer. Anna earned her bachelor’s degree in Communication from Saint Vincent College in 2014. She earned a Master of Arts degree in Communication, with a focus on organizational communication, from the College at Brockport in 2019.

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