AdvertiseMint

Grow your business with Facebook, Instagram & TikTok advertising. Let's talk 844-236-4686.

  • Home
  • Services
    • Facebook Advertising Agency
    • Advertising Agency for Amazon
    • TikTok Advertising Agency
    • Google Ads Advertising Agency
    • Instagram Advertising Agency
    • Snapchat Advertising Agency
    • LinkedIn Advertising Agency
    • Spotify Advertising Agency
    • Pinterest Advertising Agency
    • YouTube Advertising Agency
  • Pricing
  • Blog
  • About
  • Contact
  • 844-236-4686
  • Get Started
You are here: Home / Facebook / Facebook’s 2016 F8: Analytics for Apps

April 13, 2016

Facebook’s 2016 F8: Analytics for Apps

Facebook-Analytics-for-Apps
At the F8 conference, Facebook revealed enhancements of Analytics for Apps such as deeper audience insights, push and in-app notifications (beta), powerful breakdowns, and an App Events Export API so you can analyze data offline.
Facebook Analytics for Apps is a powerful solution to understand the people who use your apps, optimize their experience and reach them with powerful campaigns. With over a billion people on Facebook, Analytics for Apps is the only solution that gives you audience insights like age, gender, education, interests, country, language and more.
Best part? It’s all free—and you don’t need to use Facebook Login.

Smarter Decisions

Build better experiences for the people using your apps based on their behavior and the actions they take. Measure each step of the customer journey to find out how to optimize your app for greater conversion, retention and lifetime value. How? Keep reading.

Facebook tells The Next Web this feature will provide developers with “anything [they] want from an analytics perspective.” Developers can request granular reports about the aforementioned features as well as in-app actions. To that, a developer can then see that there is a large group of users in their late 20s who like to make in-app purchases at a particular time, or in response to an offer.

Push and in-app Notifications

Create free, customizable push and in-app notification campaigns based on the actions people take in your app. Use photos, animated GIFs, buttons and more to engage your audience. Schedule one-time or continuous campaigns to reach people with the right message at the right time. That’s what I call complete automation of marketing!

Targeted Advertising

Define custom audiences with powerful segmentation tools, then grow your audience by targeting ads to “lookalikes”—people who are similar to your most valuable or active customers. As your audience changes and grows, so does your targeting. Facebook claims that using Facebook app ads is one of the best ways to grow your audience and increase your installs and they’re probably right.
Facebook says over 450,000 apps already use its Analytics for Apps. Now developers have even more reason to do so.

Comments

comments

Article by Jennifer Everett / Facebook

About Jennifer Everett

Jennifer is a freelance writer, full-stack marketer, and content contributor for AdvertiseMint. She's also worked with Uber on content migration, dynamic content fields, and building out content pages.

Complete Guide to Facebook Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.

Speak with an Advertising Specialist

Want to learn more about what advertising platforms are best for growing your business.

Schedule a FREE call with our experts. 

Ad Targeting Infographics

  • Amazon DSP Ad Targeting
  • Facebook Ad Targeting 
  • Hidden Facebook Ad Targeting
  • LinkedIn Ad Targeting
  • Snapchat Ad Targeting
  • Digital Ad Platform Policies
Hear the Audiobook FREE on Audible

Browse by Platform

  • Facebook
  • TikTok
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn
  • Snapchat
  • Pinterest
  • Amazon
  • Google

Popular Articles

(Updated 2021) How to View What Your Facebook Profile Looks Like to Others

How to Make Money on TikTok

New Instagram Sorting Feature Shows Who Appears on Your Feed the Most

12 Ways to Become TikTok Famous

Here’s Where Instagram Keeps All the Posts You Liked

How to Hide Your Facebook Post from a Specific Person

Instagram’s Warning Notification Gives At-Risk Accounts a Second Chance

6 Important Marketing Theories and How to Apply Them on Social Media Campaigns

35 Banned and Restricted Products You Can’t Advertise on Facebook

The Best Time to Post on TikTok, According to Data

AdvertiseMint

  • Home
  • About
  • Careers
  • Blog
  • Definitions
  • Programs
  • FAQ
  • Press
  • Phishing Scam
  • Sitemap

NEWSLETTER

Get expert insights and latest news in digital advertising every week

NEWSLETTER

Certifications



advertisemint google partner     

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Facebook Advertising | Instagram Advertising | Google Advertising | Amazon Advertising | Pinterest Advertising | Tiktok Advertising
Terms and Conditions | Privacy Policy | Cookie Policy
© 2021 AdvertiseMint All Rights Reserved.