Would you like to learn how to ads on TikTok for your marketing campaigns?
TikTok’s fast-growing user base and unique creative opportunities have made it a hotbed for businesses looking to connect with a younger and highly engaged audience. You can invest in TikTok ads to market your products and services on the platform.
This blog post will walk you through the ins and outs of using ads on TikTok.
Different Types of TikTok Ads
TikTok offers advertisers different types of ads. You should understand the various available ad formats to make the right choice. Below are the different types of TikTok ads:
1. In-feed ads.
In-feed ads are short video ads that appear in TikTok users’ feeds as they scroll through the app. An in-feed ad can last up to 60 seconds and usually includes a call to action button. These short video ads are versatile and can work for most brands. You can use an in-feed video ad to showcase your products and services or send brand messages concisely and engagingly.
2. Branded hashtag challenges.
Branded hashtag challenges involve creating a custom challenge with a unique hashtag related to your brand. Users participate by sharing their content using the hashtag you created. Hashtag challenge TikTok ads are excellent for boosting user engagement, increasing brand visibility, and encouraging user-generated content. They are especially effective for brands targeting a younger audience.
3. Branded effects.
Branded effects ads are custom augmented reality effects or filters created by a brand. Users can apply these effects to their videos to enhance them with a brand’s elements. These TikTok ads are perfect for brands that want to promote their products or services creatively or interactively. They also help TikTok users connect with your brand more personally.
3. TopView ads.
TopView ads are full-screen video ads that appear when users open the TikTok app. They provide maximum visibility and can last up to 60 seconds. These TikTok ads are ideal for brands looking to make a big impression right from the start. In addition, they are the best option for brand awareness and storytelling.
4. Brand takeover ads.
TikTok’s brand takeover ads are like a VIP ticket to grab users’ attention. These full-screen, short-lived ads appear when users first open the app. They’re super immersive and can include images, videos, or GIFs. Plus, they link directly to your website or hashtag challenge. Brand takeovers are a quick but impactful way to make a splash on TikTok and connect with your audience in a big way!
5. Spark Ads.
Spark Ads is a feature that allows advertisers to convert original TikTok content into ads. The content can be from your account or a TikTok influencer’s account. Spark ads are highly effective because they appear just like normal TikTok posts.
How To Set Up a TikTok Ad Account
Creating a TikTok ad account is the first step toward initiating your TikTok ad campaign. Follow the easy steps below to get started:
Step 1: Log in to your TikTok account.
After downloading the TikTok app, log in to your account or sign up for a new one. The sign-up process is simple and would require you to use your phone number, email, or other social media logins.
Step 2: Switch to a business account.
To switch to a business account, go to your profile. Then, click “Settings and Privacy” and “Account.” Select the “Switch to Business Account” option and tap the “Next” button to choose a category. Afterward, you should enter your valid email address and add more details to your bio to complete the switch.
Step 3: Access TikTok ads manager.
To create a TikTok ads manager account:
- Go to ads.tiktok.com on your web browser and click “Get started now.”
- Log in with your TikTok ID and password.
- After logging into your TikTok ads account, tap the “approval” icon to authorize TikTok for Business to access your account.
- Click the “check” icon to connect with your existing TikTok business account.
Step 4: Provide information about your business.
Once you connect with your existing TikTok business account, the platform will require you to provide details about your business. This information includes your business name, industry, country/region, currency, time zone, etc. Click on “Continue” to complete the setup.
Step 5: Create your first ad campaign.
Now, you are ready to start creating TikTok ads. To create your first ad, click “Campaigns” in the left-hand menu, then select “Create Campaign.” You can follow the prompts to define your campaign objective, ad budget, and schedule.
Step 6: Set your target audience.
Specify your target audience by selecting criteria like age, gender, interests, and location. This ensures your TikTok videos reach the right people.
Step 7: Design your TikTok ad creative content.
The next step is creating engaging ad content, whether video ads, image ads, or other formats.
Step 8: Launch your TikTok ad campaign.
Please review your ad campaign settings and creatives to ensure everything looks good. Once satisfied, tap “Launch” to set your campaign live.
Read more: How much do TikTok ads cost?
What Brands Can Advertise on TikTok?
TikTok is a versatile platform that welcomes a wide range of brands and businesses. Here are some examples of brands that can effectively advertise on TikTok:
- Consumer brands: Companies selling consumer products, such as clothing, cosmetics, electronics, and food items, can leverage TikTok to showcase their products.
- Entertainment and media: Movie studios, record labels, streaming services, and news outlets can use TikTok to promote upcoming releases, music, shows, and trending content.
- E-commerce and retail: Online stores, fashion brands, and retailers can use TikTok to create visually appealing ads, showcase their products in action, and run promotional campaigns.
- Tech companies: Tech companies can use TikTok to highlight the features of their gadgets, apps, or software in a creative and engaging way.
- Food and beverage: Restaurants, food delivery services, and beverage brands can use TikTok to share cooking tips and showcase their menu items.
- Fashion and beauty brands: TikTok is a hub for fashion and beauty trends. If your brand falls in this category, you can use the platform to showcase your products through creative makeup tutorials, fashion hauls, and style inspiration.
- Fitness and wellness: Brands in the health and wellness industry can create content around workouts, healthy living, supplements, and personal care products.
- Travel and tourism: Travel agencies, airlines, hotels, and tourist destinations can use TikTok to inspire wanderlust and promote their services.
- Automotive: Car manufacturers and dealerships can showcase their vehicles, highlight features, and run promotions.
- Gaming: Game developers and gaming accessories brands can create exciting and entertaining content related to their products.
- Nonprofits: Charities and nonprofit organizations can use TikTok to raise awareness about their causes, share stories, and connect with supporters.
- Education: Educational institutions, online courses, and e-learning platforms can use TikTok to provide valuable knowledge and attract students.
- Local Businesses: Small and local businesses can use TikTok to connect with their community, showcase products or services, and drive foot traffic.
TikTok ads can be a game-changer for your marketing strategy, helping you connect with a vast and enthusiastic audience. You can make a big impact and drive your message home with the right approach and creativity. So, don’t wait any longer—dive into the world of TikTok advertising and start making waves on this dynamic platform.
Are you ready to advertise on TikTok? Contact the best TikTok ads agency to get the desired results.
Frequently Asked Questions
What is TikTok advertising?
TikTok advertising involves promoting your brand, products, or services on the TikTok platform.
Can I advertise on TikTok without a large following?
Yes, you can advertise on TikTok without a large following. TikTok offers various ad formats, allowing businesses to reach a wide audience, even if they are new to the platform.
What are the best practices for TikTok advertising?
The best TikTok ad practices include creating engaging content, staying updated with trends, and defining clear campaign objectives.