Do you know how to get ungated on Amazon?
If you’ve been selling on Amazon, you might have encountered those frustrating restrictions that prevent you from selling certain brands or categories. This limits your product offerings and sales potential.
This blog will guide you through the step-by-step process of getting ungated on Amazon.
What Is Amazon Gating?
Amazon gating is a set of rules and restrictions determining who can sell what on the platform. It’s like a virtual gatekeeper that ensures the quality and authenticity of products on Amazon. These rules are designed to maintain a safe and trustworthy marketplace for buyers and sellers.
Amazon uses gating to regulate access to specific categories, brands, or subcategories. Sellers must meet certain criteria and provide documentation to gain approval for selling in these gated areas. This process prevents counterfeit products, unauthorized reselling, and other fraudulent activities.
Different Types of Restrictions
Amazon gating isn’t a one-size-fits-all concept. It varies depending on the category, brand, or subcategory you’re interested in. Here are the common types of restrictions you might encounter:
- Category gating: Certain product categories, such as Health and Personal Care or Grocery, may require sellers to meet specific criteria or provide documentation before gaining approval to sell in them.
- Brand gating: Some brands have strict requirements for sellers. To offer their products, you must prove your legitimacy and obtain permission from the brand owner or Amazon.
- Subcategory gating: You might find subcategories with additional gating requirements within broader categories. For instance, if you want to sell in the “Clothing” category, you may need further approval to sell luxury fashion items.
- ASIN-level gating: Sometimes, individual product listings (ASINs) may be gated. You’ll need authorization to list and sell specific products, often due to their high value or potential for counterfeiting.
Getting Ungated On Amazon
You can become ungated on Amazon by following the steps below:
Step 1: Research gated categories and brands.
Understanding which categories and brands on Amazon are gated requires some research. Begin by identifying the gated areas. Amazon provides an official list of gated categories and brands on the Seller Central website. This list is your starting point, allowing you to understand the gated areas. Another practical approach is to perform a real-time check directly on Amazon. Attempt to list a product in the category or brand you’re interested in. If it’s gated, Amazon will promptly inform you.
Once you’ve located the gated areas, it’s time to delve deeper into your research. Begin by thoroughly understanding the requirements associated with each gated category or brand. Each one has its unique set of rules and prerequisites. Take the time to read and comprehend these regulations; think of it as studying for an important exam.
After understanding the requirements, assess your eligibility. Determine if you currently meet these requirements or if you need to fill some gaps. These gaps could include obtaining specific invoices or agreements to prove your legitimacy as a seller. Additionally, take note of any associated costs. Certain gated categories might entail additional fees or requirements. Be sure to factor these into your decision-making process.
Step 2: Building a solid sales history.
Creating a strong sales history on Amazon is foundational to becoming an approved seller in gated categories or brands. It’s a bit like constructing a sturdy base for a building.
- Start with popular products: Begin by selling products that are in demand and have a good sales history. Popular items tend to sell faster and can help boost your metrics.
- Competitive pricing: Price your products competitively. Research your competitors and set your prices accordingly. Being too expensive can deter buyers, while selling too cheaply may hurt profits.
- Offer great customer service: Provide excellent customer service by responding promptly to buyer inquiries and professionally addressing any issues or concerns. Happy customers are more likely to leave positive feedback.
- Fast shipping: Use Amazon’s fulfillment services (Fulfillment by Amazon or FBA) to ensure fast and reliable shipping. Prime-eligible products often attract more buyers.
- Keep inventory in stock: Avoid running out of stock, especially for popular items. Consistent availability helps maintain a good sales history.
- Optimize product listings: Create informative and appealing product listings. Use high-quality images, detailed descriptions, and relevant keywords to attract buyers.
- Monitor metrics: Regularly check your seller metrics, including order defect rate, late shipment rate, and pre-fulfillment cancel rate. Aim to keep these metrics within Amazon’s acceptable ranges.
- Encourage positive feedback: Politely request feedback from satisfied customers. Positive feedback can improve your seller reputation.
- Advertise wisely: Consider using an Amazon advertising agency to promote your products. Targeted advertising can increase visibility and sales.
- Stay compliant: Adhere to Amazon’s policies and guidelines. Violations can negatively impact your account and sales history.
Step 3: Submit your application.
When you’re ready to apply for Amazon gating, follow these straightforward steps:
- Navigate to Seller Central: Log in to your Amazon Seller Central account. You’ll need to create one if you don’t have one yet.
- Find the application section: Look for the section related to the category or brand gating applications. It’s typically under “Inventory” or “Add a Product.”
- Select the gated area: Choose the specific category or brand you want to apply for. Be sure it matches the area you’ve prepared and gathered documentation for.
- Fill out the application: Complete the form by providing the requested information. This may include details about your business, your product sourcing, and your documents.
- Attach required documents: Upload the digital copies of your prepared documents. Ensure they are clear and legible.
- Review and submit: Double-check all your information and documents for accuracy. Once you’re confident everything is in order, hit the submit button.
- Wait for a response: Amazon will take some time to review your application. Be patient and check your email regularly for updates.
- Be prepared for verification: Amazon might reach out to verify your documents or request additional information. Respond promptly to such requests.
Step 4: Waiting for approval.
After submitting your application for Amazon gating, you’ll enter a waiting phase. Here’s what to expect and how to make the waiting period more manageable:
- Be patient: The approval process can take some time. It varies depending on Amazon’s workload and the specific category or brand you’ve applied for.
- Check your email: Amazon will communicate with you via email, so keep a close eye on your inbox. Check both your regular and spam folders regularly.
- Stay informed: Respond promptly and accurately if Amazon requests additional information or documents. This is a normal part of the approval process.
- Continue selling: While waiting, don’t pause your Amazon business entirely. Keep selling in your current categories or brands to maintain a steady income.
- Monitor your account: Monitor your seller metrics and customer feedback. Maintaining a positive selling record can improve your chances of approval.
- Plan for rejections: Unfortunately, not all applications get approved on the first try. If your application is rejected, don’t be discouraged. Review the reasons for the rejection and work on addressing them before reapplying.
- Stay informed: Stay updated on Amazon’s policies and any changes affecting your application. Knowledge is your ally in this process.
Step 5: Maintaining compliance.
Staying compliant with Amazon’s rules is like driving safely to keep your license. Here’s how to do it in straightforward terms:
- Know the rules: Understand Amazon’s policies and guidelines for the categories or brands you’re selling in.
- Keep accurate records: Maintain clear records of your transactions, invoices, and agreements.
- Quality assurance: Ensure the quality and authenticity of your products.
- Excellent customer service: Keep your customers happy. Address their concerns promptly and professionally.
- Monitor metrics: Regularly check your seller metrics. Stay within Amazon’s acceptable ranges to avoid issues.
- Avoid policy violations: Be vigilant about Amazon’s policies. Violations can lead to warnings or even suspension.
- Adapt to changes: Amazon’s rules may change. Stay informed and adapt your business practices accordingly.
Remember that patience, preparation, and compliance are your allies in your journey to become an Amazon seller in gated categories or brands. Stay persistent, follow the guidelines, and adapt as needed. With dedication, you can unlock new opportunities and thrive on Amazon.
Frequently Ask Questions on “How to Get Ungated on Amazon”
Do I need to contact Amazon ungating services to process my application?
Reaching out to Amazon ungating services to handle your application is unnecessary, but it can be helpful in certain situations. Amazon’s ungating services can assist you and provide pointers if you have difficulty getting approval for restricted categories.
How long does the approval on getting ungated on Amazon take?
There is no specific time frame for getting the approval in this process. It may take a few days if there’s no problem with your application or a few weeks if Amazon requires additional documents.
Can my application be rejected during the Amazon ungating procedure?
Yes! Your application may rejected during the process. Amazon has specific criteria and requirements based on the restricted category you choose. If your application doesn’t have the requirements and documentation or has inaccurate information, Amazon will reject it.