AdvertiseMint

Grow your business with Facebook, Instagram & TikTok advertising. Let's talk 844-236-4686.

  • Home
  • Services
    • Facebook Advertising Agency
    • Advertising Agency for Amazon
    • TikTok Advertising Agency
    • Google Ads Advertising Agency
    • Instagram Advertising Agency
    • Snapchat Advertising Agency
    • LinkedIn Advertising Agency
    • Spotify Advertising Agency
    • Pinterest Advertising Agency
    • YouTube Advertising Agency
  • Pricing
  • Blog
  • About
  • Contact
  • 844-236-4686
  • Get Started
You are here: Home / Instagram / Instagram Tests Mid-Roll Video Ads on Stories

January 11, 2017

Instagram Tests Mid-Roll Video Ads on Stories

instagram-suggests-stories-from-users-you-dont-follow

Instagram is currently testing video ads inside Stories, according to multiple sources including AdAge and Yahoo News.

“Instagram is testing them [mid-roll video ads] now with select publishers and content creators,” said an anonymous ad agency executive to AdAge in an interview.

Facebook alerted advertisers of the change this past Monday, warning them that they will see the option to serve their ads into their videos.

“There are advertiser controls that you can use to exclude ad delivery within specific content,” the message said to these advertisers.

These Instagram mid-roll video ads seem to be inspired by Facebook’s tests of its own mid-roll video ads, a test that became public earlier this week. Facebook’s mid-roll ads will appear exclusively on videos that run for at least 90 seconds (videos running below that time are ineligible), and the ads will only appear after the viewer has seen at least 20 seconds of the video.

Facebook’s mid-roll ads are an effort to encourage publishers to run more videos on its platform and to capture the attention of its users who spent a total of 100 million hours viewing videos on Facebook last year. It is also an attempt to mollify certain publishers such as Buzzfeed who protested against the lack of revenue that their expensive videos generated. Much like Facebook, Instagram is likely testing their own mid-roll ads to generate revenue and to maintain the attention of its 600 million active users.

Currently, it is unclear whether Instagram will launch with mid-roll ads or sponsored stories. While mid-roll ads will appear in the middle of a video, Sponsored Stories, which sit among a library of stories, will be labeled as such (like a sponsored post on Facebook) for users to click.

It is also unclear in which videos these mid-roll ads will appear, an issue brands are currently anxious about. To ensure that brands’ ads will only appear on reputable videos, Facebook has been instructing publishers to tag videos under a category that summarizes its content. Then, it allows brands to choose which categories they want their ads to appear in. Facebook’s tagging tactic is expected to be done on Instagram’s mid-roll video ads.

Although Facebook will split the revenue from the mid-roll ads with publishers, it is unclear whether Instagram will do the same. There are currently no other details about Instagram’s mid-roll ads.

“We have said since day one that we expect to bring advertising and other business opportunities to Instagram Stories,” an Instagram spokeswoman said by email to AdAge. “I don’t have anything new to share on that right now.”

Only time will tell whether these mid-roll ads will meet success or a quick and unfortunate end.

What do you think of Instagram’s mid-roll ads? Comment your thoughts below or share story to friends.

Comments

comments

Article by Anne Felicitas / Instagram

About Anne Felicitas

Possessing five years of digital writing experience, Anne Felicitas is the blog editor of AdvertiseMint, a Facebook advertising agency that specializes in Facebook and Instagram ad management. Anne writes content and oversees a team of freelance writers and contributors, ensuring the AdvertiseMint blog regularly produces both short- and long-form content related to social media, marketing, and advertising.

Complete Guide to Facebook Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.

Speak with an Advertising Specialist

Want to learn more about what advertising platforms are best for growing your business.

Schedule a FREE call with our experts. 

Ad Targeting Infographics

  • Amazon DSP Ad Targeting
  • Facebook Ad Targeting 
  • Hidden Facebook Ad Targeting
  • LinkedIn Ad Targeting
  • Snapchat Ad Targeting
  • Digital Ad Platform Policies
Hear the Audiobook FREE on Audible

Browse by Platform

  • Facebook
  • TikTok
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn
  • Snapchat
  • Pinterest
  • Amazon
  • Google

Popular Articles

(Updated 2021) How to View What Your Facebook Profile Looks Like to Others

How to Make Money on TikTok

New Instagram Sorting Feature Shows Who Appears on Your Feed the Most

12 Ways to Become TikTok Famous

Here’s Where Instagram Keeps All the Posts You Liked

How to Hide Your Facebook Post from a Specific Person

Instagram’s Warning Notification Gives At-Risk Accounts a Second Chance

6 Important Marketing Theories and How to Apply Them on Social Media Campaigns

35 Banned and Restricted Products You Can’t Advertise on Facebook

The Best Time to Post on TikTok, According to Data

AdvertiseMint

  • Home
  • About
  • Careers
  • Blog
  • Definitions
  • Programs
  • FAQ
  • Press
  • Phishing Scam
  • Sitemap

NEWSLETTER

Get expert insights and latest news in digital advertising every week

NEWSLETTER

Certifications



advertisemint google partner     

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Facebook Advertising | Instagram Advertising | Google Advertising | Amazon Advertising | Pinterest Advertising | Tiktok Advertising
Terms and Conditions | Privacy Policy | Cookie Policy
© 2021 AdvertiseMint All Rights Reserved.